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Words That Work : It's Not What You Say, It's What People Hear
by Luntz, Frank
- Used
- Condition
- Used - Good
- ISBN 10
- 1401302599
- ISBN 13
- 9781401302597
- Seller
-
Mishawaka, Indiana, United States
4 Copies Available from This Seller
(You can add more at checkout.)
Payment Methods Accepted
About This Item
Hyperion Press. Used - Good. Used book that is in clean, average condition without any missing pages.
Synopsis
This New York Times Bestseller is now revised and updated with a new chapter featuring the new words of a new president. Why are some people so much better than others at talking their way into a job or out of trouble? What’s behind winning campaign slogans and career-ending political blunders? Why do some product ads connect emotionally and others fail miserably? Why do some speeches resonate and endure while others are forgotten moments after they are given? In Words That Work, Dr. Frank Luntz, language architect and public opinion guru, not only raises the curtain on the craft of effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life. Whether your goal is to boost company sales, win political office, inspire your employees, or get that raise you deserve, Dr. Luntz teaches about the phenomenon of transforming mere words into an effective arsenal for the war of perception we all wage each and every day. Take it from the man who has helped dozens of Fortune 500 companies communicate—words can and do mean the difference between success and failure. We all submit to the power of language, whether we know it or not. And the right words can give you the edge in any venture. It’s not what you say—it’s what people hear.
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Details
- Bookseller
- Better World Books
(US)
- Bookseller's Inventory #
- 4317032-20
- Title
- Words That Work : It's Not What You Say, It's What People Hear
- Author
- Luntz, Frank
- Book Condition
- Used - Good
- Quantity Available
- 4
- Binding
- Hardcover
- ISBN 10
- 1401302599
- ISBN 13
- 9781401302597
- Publisher
- Hyperion Press
- Place of Publication
- Scranton, Pennsylvania, U.s.a.
- This edition first published
- January 2, 2007
Terms of Sale
Better World Books
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About the Seller
Better World Books
Biblio member since 2005
Mishawaka, Indiana
About Better World Books
Better World Books is the world's leading socially conscious online bookseller and has sold over 100 million books. Each sale generates funds for global literacy and education initiatives. We offer low prices, fast shipping, and have a 100% money back guarantee, if you are not completely satisfied.
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