Yankee in England,
by Lambert, Gerard B
- Used
- very good
- Hardcover
- Signed
- first
- Condition
- Very Good
- Seller
-
Boonsboro, Maryland, United States
Payment Methods Accepted
About This Item
C. Scribner's sons, ltd, 1937-01-01. First Edition. Hardcover. Very Good. 9x6x2. Signed. Interesting provenance: From the library of Stacy Lloyd III, Paul Mellon's stepson. Inscribed by author Gerard B. Lambert to Matt Daiger. First printing (A on copyright page). Hardcover Bound in publisher's blue cloth. Gilt title to cover and spine. Good binding and cover. Light foxing to endpapers. This is an oversized or heavy book, which requires additional postage for international delivery outside the US. This copy also contains several pieces of related ephemera including two typed letters from confirming the acquisition of the book for Stacy Lloyd from Daiger. Also a handwritten letter from the author to Daiger (signed Jerry). <br> <br> Gerard Barnes Lambert (1886-1967) is widely known as the âFather of Halitosis,â for his aggressive marketing of Listerine mouthwash. Good news for guardians of good taste (pardon the expression) is that Lambertâs daughter, Rachel Lowe Lambert Lloyd âBunnyâ Mellon (1910-2014), was a great pal of Jacqueline Kennedy Onassis. His father Jordan Wheat Lambert (1851-1889) was a native of Alexandria, Virginia. He named his first company Lambert Pharmacal Co.; it later became the Warner-Lambert Pharmaceutical Co. The younger Lambert fought in World War I and then joined his fatherâs firm. Around 1922 he glommed on to the medical term for bad breath: âHalitosis.â Listerine to the rescue. When he became president of the firm in 1923, the younger Lambert turned his focus to advertisingâaggressive advertising. He would later attribute his business successes to an independent turn of mind. In his memoir, All Out of Step. <br> <br>âThere is one philosophy I have about advertising that, so far in my life, has never met with approval by anyoneâ¦It is my belief that if a company has a certain amount of advertising, it can wisely spend an additional dollar on advertising if that dollar brings in not only an additional dollar and centâ¦I shudder to think what would have happened if we had run a stupid old-fashioned budget in the Lambert Pharmacal Company in 1922. A committee of stuffy men and accounts would have sat aroundâ¦and we would probably still be earning $115,000 a year!â
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Details
- Bookseller
- SequiturBooks (US)
- Bookseller's Inventory #
- 2108050037
- Title
- Yankee in England,
- Author
- Lambert, Gerard B
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- Edition
- First Edition
- Publisher
- C. Scribner's sons, ltd
- Date Published
- 1937-01-01
- Size
- 9x6x2
- Weight
- 0.00 lbs
Terms of Sale
SequiturBooks
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About the Seller
SequiturBooks
Biblio member since 2008
Boonsboro, Maryland
About SequiturBooks
Sequitur Books is an independent academic bookstore. We pride ourselves on a thought provoking selection, with extensive collections in philosophy, history, social science, African studies, Near Eastern studies, and physical science. Our motto, "For every person, a good book!"
Glossary
Some terminology that may be used in this description includes:
- Gilt
- The decorative application of gold or gold coloring to a portion of a book on the spine, edges of the text block, or an inlay in...
- Inscribed
- When a book is described as being inscribed, it indicates that a short note written by the author or a previous owner has been...
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Cloth
- "Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...