How to Market Books: The Essential Guide to Maximizing Profit & Exploiting all Channels to Market
by Alison Baverstock
- Used
- Paperback
- Condition
- See description
- ISBN 10
- 0749454717
- ISBN 13
- 9780749454715
- Seller
-
Lahore, Pakistan
Payment Methods Accepted
About This Item
The book shows slight shelve wear. Tight binding with clean pages throughout. A book that has been read but well intact.
Synopsis
How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.
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Details
- Bookseller
- Booklicious (PK)
- Bookseller's Inventory #
- B-A-011
- Title
- How to Market Books
- Author
- Alison Baverstock
- Format/Binding
- Good
- Book Condition
- Used
- Quantity Available
- 1
- Edition
- 4th
- Binding
- Paperback
- ISBN 10
- 0749454717
- ISBN 13
- 9780749454715
- Publisher
- The Essential Guide to Maximizing Profit and Exploiting all Channels to Market
- Place of Publication
- London
- Date Published
- 2008
- Size
- 7.87 x 5.51 x 1.57 inches
- Keywords
- Books - marketing, Selling - books
Terms of Sale
Booklicious
About the Seller
Glossary
Some terminology that may be used in this description includes:
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.