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How to Market Books

How to Market Books

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How to Market Books: The Essential Guide to Maximizing Profit & Exploiting all Channels to Market

by Alison Baverstock

  • Used
  • Paperback
Condition
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ISBN 10
0749454717
ISBN 13
9780749454715
Seller
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Lahore, Pakistan
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About This Item

The book shows slight shelve wear. Tight binding with clean pages throughout. A book that has been read but well intact.

Synopsis

How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.

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Details

Bookseller
Booklicious PK (PK)
Bookseller's Inventory #
B-A-011
Title
How to Market Books
Author
Alison Baverstock
Format/Binding
Good
Book Condition
Used
Quantity Available
1
Edition
4th
Binding
Paperback
ISBN 10
0749454717
ISBN 13
9780749454715
Publisher
The Essential Guide to Maximizing Profit and Exploiting all Channels to Market
Place of Publication
London
Date Published
2008
Size
7.87 x 5.51 x 1.57 inches
Keywords
Books - marketing, Selling - books

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About the Seller

Booklicious

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Lahore

Glossary

Some terminology that may be used in this description includes:

Tight
Used to mean that the binding of a book has not been overly loosened by frequent use.

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