Brand Vision
by Taylor, David
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by ...
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Brand Vision: How to Energize Your Team to Drive Business Growth
by David Taylor
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- Used - Very Good
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- Hardback
- ISBN
- 9780470028353
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GORING BY SEA, West Sussex, GBR
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Hardback. Very Good. Item Price
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Brand Vision: How to Energize Your Team to Drive Business Growth
by David Taylor
- Condition
- New
- Binding
- Hardback
- ISBN
- 9780470028353
- Quantity Available
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Southport, Merseyside, GBR
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A$49.07
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Hardback. New. David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Item Price
A$49.07
Brand Vision: How to Energize Your Team to Drive Business Growth
by Taylor, David
- Condition
- New
- Published
- 2007-01-16
- Binding
- Hardcover
- ISBN
- 9780470028353
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- 1
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San Diego, California, USA
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A$132.18
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Wiley, 2007-01-16. Hardcover. New. New. In shrink wrap. Looks like an interesting title! Item Price
A$132.18
Brand Vision – How to Energize Your Team to Drive Business Growth
by David Taylor
- Condition
- New
- Published
- 2007
- Binding
- Hardcover
- ISBN
- 9780470028353
- Quantity Available
- 1
- Seller
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Exeter, Devon, GBR
- Item Price
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A$56.75
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John Wiley & Sons Inc, 2007. Hardcover. New. 1st edition. 284 pages. 9.50x7.50x1.00 inches. Item Price
A$56.75