Building Brand Value the Playboy Way

Hardback. New. Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

Palgrave Macmillan, 2009. Hardcover. New. 2009 edition. 188 pages. 9.25x6.25x1.00 inches.