David a Aaker

David a Aaker is the author of books such as Strategic Market Management.

Books by David a Aaker

Strategic Market Management

Strategic Market Management

Building Strong Brands

Building Strong Brands

Developing Business Strategies

Developing Business Strategies

Managing Brand Equity

Managing Brand Equity

Brand Portfolio Strategy

Brand Portfolio Strategy

Marketing Research

Marketing Research

Strategic Market Management, 9th Ed

Strategic Market Management, 9th Ed

Brand Relevance

Brand Relevance

Brand Leadership

Brand Leadership

Spanning Silos

Spanning Silos

From Fargo To the World Of Brands

From Fargo To the World Of Brands

Strategic Marketing Management, 6th Edition

Strategic Marketing Management, 6th Edition

Marketing Research 10th Edition

Marketing Research 10th Edition

Developing Business Strategies 6th Edition

Developing Business Strategies 6th Edition

Advertising Management

Advertising Management

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Consumerism

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Marketing Research, 9th Ed

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Consumerism, 4th Ed

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Multivariate Analysis In Marketing

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Strategic Marketing Management

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Building Strong Brands Pa

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Strategic Marketing Management 6th Ed

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Consumerism, Search For the Consumer Interest