Eating the Big Fish

Hardback. Very Good.

John Wiley & Sons. Hardcover. Used; Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All orders… Read more about this item

Wiley, 2009. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

John Wiley & Sons, 12/02/1999 00:00:01. hardcover. Very Good. 2.9977 in x 22.9825 in x 15.5882 in.

Hardback. Very Good.

Wiley & Sons, Incorporated, John, 2009. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Wiley, 1999. Hardcover. Very Good. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

John Wiley & Sons Inc, 2008. First Edition. Hardcover. Like New/Like New. First Edition, First Printing. Not price-clipped ($29.95 price intact). Published by John Wiley, 2009. Octavo. Black cloth over black boards stamped in gold. Book is like new; clean with no writing or names. Sharp corners and spine straight. Binding tight and pages crisp. Dust jacket is… Read more about this item

Wiley, 1999. First Edition. Hardcover (Original Cloth). Very Good Condition/Very Good. Size: Octavo (standard book size). Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. Dust Jacket is in very good condition, without tears or chips or other… Read more about this item

Hardback. Good.

Wiley. Used - Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp.

Wiley, 1999. 1st Edition. . Hardcover. New/New. Brand new copy. Second printing indicated by number line. Size: 8vo - over 7¾ - 9¾ inches tall. 304 pp. Illustrated with black-and-white photographs within the text, indexed.This is the first book that sets out the marketing rules to allow the Challenger brands to have any hope of staying afloat and… Read more about this item

Hardback. New. A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.

Wiley, 2009-02-17. 2. hardcover. Used: Good.

Wiley, 2009. Hardcover. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

John Wiley & Sons, 02/12/1999. Hardcover. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

Hardcover. Good. Access codes and supplements are not guaranteed with used items.

John Wiley & Sons. Hardcover. Used; Very Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All… Read more about this item

Wiley & Sons, Incorporated, John. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

Wiley & Sons, Incorporated, John. Used - Good. Used book that is in clean, average condition without any missing pages.