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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (INCLUDING CD)
by Ck Prahalad
- Used
- Hardcover
- Condition
- Bien
- ISBN 10
- 0131467506
- ISBN 13
- 9780131467507
- Seller
-
AJALVIR, Madrid, Spain
Payment Methods Accepted
About This Item
Wharton School Publishing, 2005. Tapa Dura. Bien. Texto en inglés. Tapa dura con sobrecubierta de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación. The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can't afford to ignore 'Bottom of the Pyramid' (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp. Simply put, this book is about making a revolution: building profitable 'bottom of the pyramid' markets, reducing poverty, and creating an inclusive capitalism that works for everyone.
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Details
- Bookseller
- LIBROS TOBAL
(ES)
- Bookseller's Inventory #
- 101279
- Title
- The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (INCLUDING CD)
- Author
- Ck Prahalad
- Format/Binding
- Tapa Dura
- Book Condition
- Used - Bien
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 0131467506
- ISBN 13
- 9780131467507
- Publisher
- Wharton School Publishing
- Place of Publication
- Upper Saddle River, Nj
- Date Published
- 2005
Terms of Sale
LIBROS TOBAL
Garantía de devolución de 30 días, incluyendo reembolso completo de los costes de envío originales hasta 30 días después de la llegada del artículo, en el caso de que haya resultado dañado en el envío o no coincida con la descripción de la web en el momento de la compra.
About the Seller
LIBROS TOBAL
Biblio member since 2024
AJALVIR, Madrid
About LIBROS TOBAL
Somos una librería ubicada en Ajalvir que ofrece de manera fácil y rápida todo un amplio stock de libros de segunda mano, muchos de ellos descatalogados y prácticamente imposibles de encontrar. Libros Tobal trabaja sin descanso para ampliar día a día su inventario y así contribuir dentro y fuera de España a que el placer de la lectura no conozca fronteras. El tenue polvo que dora la pagina de los libros antiguos es como una especie de penicilina que aumenta y hace feliz la longevidad del lector asiduo y amoroso.
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