Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
by Lori L. Silverman
- New
- Paperback
- Condition
- New
- ISBN 10
- 047048330X
- ISBN 13
- 9780470483305
- Seller
-
Southport, Merseyside, United Kingdom
10 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- B9780470483305
- Title
- Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
- Author
- Lori L. Silverman
- Format/Binding
- Paperback / softback
- Book Condition
- New
- Quantity Available
- 10
- Binding
- Paperback
- ISBN 10
- 047048330X
- ISBN 13
- 9780470483305
- Publisher
- Jossey-bass
- This edition first published
- 2006-10
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...