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Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results

Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results

Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results

Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results

by Lori L. Silverman

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  • Paperback
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New
ISBN 10
047048330X
ISBN 13
9780470483305
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About This Item

Paperback / softback. New. This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have.

Synopsis

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
B9780470483305
Title
Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
Author
Lori L. Silverman
Format/Binding
Paperback / softback
Book Condition
New
Quantity Available
10
Binding
Paperback
ISBN 10
047048330X
ISBN 13
9780470483305
Publisher
Jossey-bass
This edition first published
2006-10

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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