John Philip Jones

John Philip Jones is the author of books such as When Ads Work.

Books by John Philip Jones

When Ads Work

When Ads Work

How Much Is Enough

How Much Is Enough

The Advertising Business

The Advertising Business

Fables, Fashions, and Facts About Advertising

Fables, Fashions, and Facts About Advertising

The Ultimate Secrets Of Advertising

The Ultimate Secrets Of Advertising

Keynes's Vision

Keynes's Vision

What's In a Name

What's In a Name

Advertising Organizations and Publications

Advertising Organizations and Publications

How Advertising Works

How Advertising Works

When Ads WorkNew Proof That Advertising Triggers Sales, 2nd Ed

When Ads WorkNew Proof That Advertising Triggers Sales, 2nd Ed

How To Use Advertising To Build Strong Brands

How To Use Advertising To Build Strong Brands

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Does It Pay To Advertise?

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Behind Powerful Brands

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Queen Victoria’S Paladins