Jean-Nol Kapferer

Jean-Nol Kapferer is the author of books such as The New Strategic Brand Management.

Books by Jean-Nol Kapferer

The New Strategic Brand Management

The New Strategic Brand Management

Kapferer On Luxury

Kapferer On Luxury

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The Luxury Strategy

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Rumeurs, Le Plus Vieux Media Du Monde

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Les Marques, Capital De L\'Entreprise