The Referral Engine
by Jantsch, John
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Reviews
Review this book!
Available Copies
The Referral Engine: Teaching Your Business to Market Itself
by Jantsch, John
- Condition
- Used - Very Good
- Published
- 2010-05-13
- Binding
- Hardcover
- ISBN
- 9781591843115
- Quantity Available
- 1
- Seller
-
Clermont, Florida, USA
- Item Price
-
A$11.48
Show Details
Description:
Portfolio, 2010-05-13. Hardcover. Very Good. 000-543: Hardcover with dustjacket. A beautiful, clean, UNREAD copy. Tiny black dot on top edge. Small bump on top spine corner. DJ has light edgewear. No marks or creases on pages. Published 2010 by Portfolio. Item Price
A$11.48
The Referral Engine : Teaching Your Business to Market Itself
by John Jantsch
- Condition
- Used - Good
- Published
- 2012
- Binding
- Paperback
- ISBN
- 9781591844426
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
A$9.17
Show Details
Description:
Penguin Publishing Group, 2012. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
A$9.17
The Referral Engine: Teaching Your Business to Market Itself
by Jantsch, John
- Condition
- UsedVeryGood
- ISBN
- 9781591843115
- Quantity Available
- 1
- Seller
-
Rotterdam , New York, USA
- Item Price
-
A$10.99
Show Details
Description:
UsedVeryGood. Excellent condition. No inscriptions or observed highlighting or writing within main pages. May have remainder mark. Item Price
A$10.99
The Referral Engine: Teaching Your Business to Market Itself
by Jantsch, John
- Condition
- Used - Good
- Published
- 2010
- Binding
- Hardcover
- ISBN
- 9781591843115
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
A$9.22
Show Details
Description:
Portfolio, 2010. Hardcover. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
A$9.22
The Referral Engine : Teaching Your Business to Market Itself
by John Jantsch
- Condition
- Used - Good
- Published
- 2010
- Binding
- Hardcover
- ISBN
- 9781591843115
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
A$9.22
Show Details
Description:
Penguin Publishing Group, 2010. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
A$9.22
More Photos
The Referral Engine: Teaching Your Business to Market Itself
by Jantsch, John
- Condition
- Used - Very Good
- Published
- 2010-05-13
- Binding
- Hardcover
- ISBN
- 9781591843115
- Quantity Available
- 1
- Seller
-
Clermont, Florida, USA
- Item Price
-
A$12.25
Show Details
Description:
Portfolio, 2010-05-13. Hardcover. Very Good. 000-441: Hardcover with dustjacket. 243 pages. A beautiful, UNREAD, clean, tight copy. Edgewear on top and bottom of dj. No marks, creases or defects on pages. Tiny remainder dot on top edge. Published 2010 by Portfolio. Item Price
A$12.25
The Referral Engine: Teaching Your Business to Market Itself
by John Jantsch
- Condition
- Used - Very Good
- Published
- September 2012
- Binding
- Trade Paperback
- ISBN
- 9781591844426
- Quantity Available
- 1
- Seller
-
Spring, Texas, USA
- Item Price
-
A$13.01
Show Details
Description:
Portfolio, September 2012. Trade Paperback . Very Good. no. A very good reading copy. Can show some minor wear. Item Price
A$13.01
The Referral Engine: Teaching Your Business to Market Itself
by John Jantsch
- Condition
- Used - Very Good
- Jacket Condition
- Very Good
- Published
- May 2010
- Binding
- Hardcover
- ISBN
- 9781591843115
- Quantity Available
- 1
- Seller
-
Champaign, Illinois, USA
- Item Price
-
A$18.37
Show Details
Description:
Portfolio, May 2010. Hardcover . Very Good/Very Good. Very Good Hardcover with Very Good Dustjacket. Light shelfwear to DJ. Light to mild shelfwear to covers, including a bumped corner. Spine ends bumped. A few pages have a bent corner. Pages yellowing, but clean and tight in binding. Pictures available upon request. A locally owned, independent book shop since… Read more about this item Item Price
A$18.37
The Referral Engine : Teaching Your Business to Market Itself
by John Jantsch
- Condition
- Like New
- Published
- 2010
- Binding
- Hardcover
- ISBN
- 9781591843115
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
A$9.22
Show Details
Description:
Penguin Publishing Group, 2010. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
A$9.22
The Referral Engine : Teaching Your Business to Market Itself
by Jantsch, John
- Condition
- Used - Good
- Published
- 2012
- Binding
- Paperback
- ISBN
- 9781591844426
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
A$9.17
Show Details
Description:
Penguin Publishing Group, 2012. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. An ex-library book and may have standard library stamps and/or… Read more about this item Item Price
A$9.17
The Referral Engine : Teaching Your Business to Market Itself
by John Jantsch
- Condition
- Used - Acceptable
- Published
- 2012
- Binding
- Paperback
- ISBN
- 9781591844426
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
A$9.17
Show Details
Description:
Penguin Publishing Group, 2012. Paperback. Acceptable. Disclaimer:Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
A$9.17
The Referral Engine : Teaching Your Business to Market Itself
by John Jantsch
- Condition
- Used - Very Good
- Published
- 2012
- Binding
- Paperback
- ISBN
- 9781591844426
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
A$9.17
Show Details
Description:
Penguin Publishing Group, 2012. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
A$9.17
The Referral Engine: Teaching Your Business to Market Itself
by Jantsch, John
- Condition
- UsedGood
- ISBN
- 9781591844426
- Quantity Available
- 1
- Seller
-
Rotterdam , New York, USA
- Item Price
-
A$9.46
Show Details
Description:
UsedGood. Shows minimal wear such as frayed or folded edges, minor rips and tears, and/or slightly worn binding. May have stickers and/or contain inscription on title page. No observed missing pages. Item Price
A$9.46
The Referral Engine: Teaching Your Business to Market Itself
by Jantsch, John
- Condition
- Used - Good
- ISBN
- 9781591843115
- Quantity Available
- 1
- Seller
-
Victoria, British Columbia, CAN
- Item Price
-
A$15.30
Show Details
Description:
Portfolio. Used - Good. Bargain book! Item Price
A$15.30
The Referral Engine
by John Jantsch
- Condition
- New
- Binding
- Paperback / softback
- ISBN
- 9781591844426
- Quantity Available
- 1
- Seller
-
Uxbridge, Greater London, GBR
- Item Price
-
A$27.88
Show Details
Description:
Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of- Item Price
A$27.88
The Referral Engine: Teaching Your Business to Market Itself
by Jantsch, John
- Condition
- Used - Very Good
- Binding
- Hardback
- ISBN
- 9781591843115
- Quantity Available
- 1
- Seller
-
GORING BY SEA, West Sussex, GBR
- Item Price
-
A$20.44
Show Details
Description:
Hardback. Very Good. Item Price
A$20.44
The Referral Engine: Teaching Your Business to Market Itself
by Jantsch, John
- Condition
- Used - Good
- Edition
- First Edition, 1st Printing
- ISBN
- 9781591843115
- Quantity Available
- 1
- Seller
-
Philadelphia, Pennsylvania, USA
- Item Price
-
A$9.09
Show Details
Description:
Portfolio. First Edition, 1st Printing. Good. Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported Item Price
A$9.09
The Referral Engine: Teaching Your Business to Market Itself
by Jantsch, John
- Condition
- Used - Good
- Binding
- Hardback
- ISBN
- 9781591843115
- Quantity Available
- 1
- Seller
-
GORING BY SEA, West Sussex, GBR
- Item Price
-
A$20.44
Show Details
Description:
Hardback. Good. Item Price
A$20.44
The Referral Engine: Teaching Your Business to Market Itself
by Jantsch, John
- Condition
- Used - Very Good
- Binding
- Paperback
- ISBN
- 9781591844426
- Quantity Available
- 1
- Seller
-
GORING BY SEA, West Sussex, GBR
- Item Price
-
A$18.24
Show Details
Description:
Paperback. Very Good. Item Price
A$18.24
The Referral Engine: Teaching Your Business to Market Itself
by Jantsch, John
- Condition
- Used:Good
- Edition
- First Edition, 1st Printing
- Published
- 2010-05-13
- Binding
- Hardcover
- ISBN
- 9781591843115
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, USA
- Item Price
-
A$36.29
Show Details
Description:
Brand: Portfolio Hardcover, 2010-05-13. First Edition, 1st Printing. hardcover. Used:Good. Item Price
A$36.29