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The Focused Interview: A Manual of Problems and Procedures
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The Focused Interview: A Manual of Problems and Procedures Paperback - 1990 - 2nd Edition

by Robert King Merton; Patricia L. Kendall (Joint Author); Marjorie Fiske (Joint Author)

Here is the classic work that laid the groundwork for focus-group research. This new edition features a new preface by Merton and an introduction updating developments in the field.


From the publisher

The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

Details

  • Title The Focused Interview: A Manual of Problems and Procedures
  • Author Robert King Merton; Patricia L. Kendall (Joint Author); Marjorie Fiske (Joint Author)
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 200
  • Volumes 1
  • Language ENG
  • Publisher Free Press, New York
  • Date 1990-08-01
  • Features Bibliography, Index, Table of Contents
  • ISBN 9780029209868 / 0029209862
  • Weight 0.65 lbs (0.29 kg)
  • Dimensions 8.22 x 5.38 x 0.71 in (20.88 x 13.67 x 1.80 cm)
  • Library of Congress subjects Focused group interviewing, Marketing research
  • Library of Congress Catalog Number 90030322
  • Dewey Decimal Code 658.83

About the author

Robert K Merton was an American sociologist. He was known for his major contributions to the field of criminology and recognized as a founding father of modern sociology. Merton was awarded the National Medal of Science in 1994.
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New York. 1990. Free Press. 1st Printing of This Second Edition. Very Good in Wrappers. 0029209862. 200 pages. paperback. keywords: Sociology Business Interviewing. FROM THE PUBLISHER - Here is the classic work that laid the groundwork for focus-group research. This new edition features a new preface by Merton and an introduction updating developments in the field. inventory #41008 ISBN: 0029209862.
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Focused Interview

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