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Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing) Hardcover - 1996
by Terence A. Shimp
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- Title Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing)
- Author Terence A. Shimp
- Binding Hardcover
- Edition Fourth edition
- Publisher Dryden Pr, Hinsdale, Illinois, U.S.A
- Date 1996
- ISBN 9780030103520
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ADVT'G,PROMO&SUPP ASPECTS OF MKT COM,4E+ (The Dryden Press Series in Marketing)
by SHIMP
- Used
- Fine
- Hardcover
- Condition
- Used - Fine
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780030103520 / 0030103525
- Quantity Available
- 1
- Seller
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Nashua, New Hampshire, United States
- Item Price
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A$4.00A$5.42 shipping to USA
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South-Western College Pub. hardcover. Fine. 9x1x10. ALMOST BRAND NEW. NEVER USED. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications
by Shimp, Terence A
- Used
- very good
- Hardcover
- Condition
- Used - Very good
- Edition
- Fourth edition
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780030103520 / 0030103525
- Quantity Available
- 1
- Seller
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Southampton, Hampshire, United Kingdom
- Item Price
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A$34.31A$44.58 shipping to USA
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The Dryden Press. Fourth edition. Hardcover. Very good/No Dj cover. VGC.The Dryden Press,1997.Fourth edition.Large format hardback(a couple of nicks and scratches on the cover) in VGC,no Dj.Illustrated with colour,b/w photos,drawings,diagrams,tables.Nice and clean pages with a couple of nicks and creases on the edges of the pages,some pencil marks impressions on the edges of some pages,mark and name written on the edge of the title page.The book is in VGC with light shelf wear.608pp including Glossary,index.Heavy book(approx. 1.5 Kg) This is another paragraph Product Description: Now available in an exciting, eye-catching, four-colour text, Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications and advertising media selection than any text on the market. Beginning in Chapter 1, the fourth edition takes a more…
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Stock Photo: Cover May Be Different
Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing)
by Terence A. Shimp
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780030103520 / 0030103525
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, United States
- Item Price
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A$34.06FREE shipping to USA
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Description:
Dryden Pr, 1996-08. Hardcover. Good.
Item Price
A$34.06
FREE shipping to USA