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Marketing Research: Methodological Foundations
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Marketing Research: Methodological Foundations Hardcover - 2001

by Gilbert A. Churchill; Dawn Iacobucci; Dawn Iacobucci (Joint Author)


From the publisher

This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.

Details

  • Title Marketing Research: Methodological Foundations
  • Author Gilbert A. Churchill; Dawn Iacobucci; Dawn Iacobucci (Joint Author)
  • Binding Hardcover
  • Edition [ Edition: eight
  • Pages 1006
  • Volumes 1
  • Language ENG
  • Publisher South Western Educational Publishing
  • Date May 11, 2001
  • Illustrated Yes
  • ISBN 9780030331015 / 0030331013
  • Weight 4.42 lbs (2.00 kg)
  • Dimensions 10.86 x 7.74 x 1.4 in (27.58 x 19.66 x 3.56 cm)
  • Library of Congress subjects Marketing research
  • Library of Congress Catalog Number 2001087534
  • Dewey Decimal Code 658.83
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Marketing Research: Methodological Foundations (The Harcourt Series in Marketing)

Marketing Research: Methodological Foundations (The Harcourt Series in Marketing)

by Iacobucci, Dawn

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Marketing Research: Methodological Foundations

Marketing Research: Methodological Foundations

by Iacobucci, Dawn

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Marketing Research: Methodological Foundations
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Marketing Research: Methodological Foundations

by Gilbert A. Churchill Jr. et Dawn Iacobucci

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Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing)
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Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing)

by Gilbert A. Churchill, Dawn Iacobucci

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Marketing Research : Methodological Foundations
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Marketing Research : Methodological Foundations

by Iacobucci, Dawn, Churchill, Gilbert A

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Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing)
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Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing)

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Marketing Research : Methodological Foundations
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Marketing Research : Methodological Foundations

by Iacobucci, Dawn, Churchill, Gilbert A

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ISBN 10 / ISBN 13
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Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing)
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Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing)

by Gilbert A. Churchill, Dawn Iacobucci

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ISBN 10 / ISBN 13
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South-Western College Pub. Used - Good. Good condition. 8th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
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Marketing Research: Methodological Foundations
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Marketing Research: Methodological Foundations

by Churchill, Gilbert A.; Iacobucci, Dawn

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ISBN 10 / ISBN 13
9780030331015 / 0030331013
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Marketing Research : Methodological Foundations

Marketing Research : Methodological Foundations

by Dawn Iacobucci; Gilbert A. Churchill

  • Used
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  • Hardcover
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Binding
Hardcover
ISBN 10 / ISBN 13
9780030331015 / 0030331013
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Cengage South-Western, 2001. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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