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The New Mainstream: How the Multicultural Consumer Is Transforming American
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The New Mainstream: How the Multicultural Consumer Is Transforming American Business Paperback - 2005

by Guy Garcia

In a monumental look at what comprises mainstream America, an award-winning author/journalist narrates the major cultural paradigm shift of our time, one that will dominate how America does business.


First line

It's a balmy summer day at New York City's historic South Street Seaport.

Details

  • Title The New Mainstream: How the Multicultural Consumer Is Transforming American Business
  • Author Guy Garcia
  • Binding Paperback
  • Edition [ Edition: first
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher Harper Business
  • Date 2005-10-18
  • Features Bibliography, Index, Table of Contents
  • ISBN 9780060584665 / 0060584661
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 8.76 x 5.62 x 0.87 in (22.25 x 14.27 x 2.21 cm)
  • Library of Congress subjects Multiculturalism - United States, Ethnicity - United States
  • Dewey Decimal Code 338.097
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The New Mainstream: How the Multicultural Consumer Is Transforming American Business
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The New Mainstream: How the Multicultural Consumer Is Transforming American Business

by Garcia, Guy

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The New Mainstream: How the Multicultural Consumer Is Transforming American Business
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The New Mainstream: How the Multicultural Consumer Is Transforming American Business

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The New Mainstream : How the Multicultural Consumer Is Transforming American Business
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The New Mainstream : How the Multicultural Consumer Is Transforming American Business

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The New Mainstream: How the Multicultural Consumer Is Transforming American Business

by Garcia, Guy

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The New Mainstream: How the Multicultural Consumer Is Transforming American Business
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The New Mainstream: How the Multicultural Consumer Is Transforming American Business

by Garcia, Guy

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ISBN 10 / ISBN 13
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