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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers Paperback - 2003 - 1st Edition
by Gerald A. Michaelson; Steven W. Michaelson
First line
Sun Tzu's "customers" were the people-the citizens of the empire.
Details
- Title Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers
- Author Gerald A. Michaelson; Steven W. Michaelson
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 200
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies, Blacklick, Ohio, U.S.A.
- Date October 20, 2003
- ISBN 9780071427319 / 0071427317
- Weight 0.77 lbs (0.35 kg)
- Dimensions 8.9 x 6 x 0.6 in (22.61 x 15.24 x 1.52 cm)
- Library of Congress subjects Marketing, Sunzi
- Library of Congress Catalog Number 2003018815
- Dewey Decimal Code 658.800
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Sun Tzu, Strategies for Marketing: 12 Essential Principles for Winning the War for Customers
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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers
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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers : 12 Essential Principles for Winning the War for Customers
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