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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War
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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers Paperback - 2003 - 1st Edition

by Gerald A. Michaelson; Steven W. Michaelson


From the publisher

Battle-tested strategies for marketing your product or service to victory!

Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as:

  • Organization of Intelligence: Know your market as well as you know yourself
  • Economy of Force: Assess accurately where you employ your resources
  • Simplicity: Even the simplest plans are difficult to execute

Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.

First line

Sun Tzu's "customers" were the people-the citizens of the empire.

Details

  • Title Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers
  • Author Gerald A. Michaelson; Steven W. Michaelson
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 200
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies, Blacklick, Ohio, U.S.A.
  • Date October 20, 2003
  • ISBN 9780071427319 / 0071427317
  • Weight 0.77 lbs (0.35 kg)
  • Dimensions 8.9 x 6 x 0.6 in (22.61 x 15.24 x 1.52 cm)
  • Library of Congress subjects Marketing, Sunzi
  • Library of Congress Catalog Number 2003018815
  • Dewey Decimal Code 658.800

About the author

Gerald A. Michaelson, former national vice president of the sales and marketing division of the American Marketing Association, he presents his seminars on Sun Tzu to business audiences around the world.

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