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Jack Trout on Strategy
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Jack Trout on Strategy Hardcover - 2004 - 1st Edition

by Jack Trout


From the publisher

From the bestselling coauthor of "Positioning"--essential tactics for success in every marketing arena

With his 1981 classic, "Positioning," Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.

"Trout on Strategy" Is an ideal introduction to the thinking of one of the century's most influential marketing innovators Explores Trout's major themes, including survival, perception, differentiation, and more Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today

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Details

  • Title Jack Trout on Strategy
  • Author Jack Trout
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 144
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill, New York
  • Date 2004
  • ISBN 9780071437943 / 0071437940
  • Weight 0.73 lbs (0.33 kg)
  • Dimensions 8.48 x 5.32 x 0.8 in (21.54 x 13.51 x 2.03 cm)
  • Library of Congress subjects Success in business, Strategic planning
  • Library of Congress Catalog Number 2003027640
  • Dewey Decimal Code 658.401

About the author

Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy.

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