Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age Hardcover - 2008 - 8th Edition
by Bob Stone; Ron Jacobs
From the rear cover
"The most thorough, straightforward, and informative book available on direct marketing...As the industry continues to grow, it is essential we have one central resource to fall back upon which clearly states the defining principles, practices, and applications of the direct marketing discipline. This book represents that one key resource for clients, agencies, and students of direct marketing."
--John R. Goodman, President, Pareto Marketing, Inc.
"A totally current, authoritative marketing corpus for students and executives alike... Stone and Jacobs present a compelling guide to understanding and profiting from the shockwaves of change that have shattered the mass market into pieces as small as a single customer, driving relevancy in marketing and rewriting all the rules."
--Daniel Morel, Chairman and Global CEO, Wunderman "...Bob Stone and Ron Jacobs have done an excellent job of laying out the requirements for the new era of one-to-one marketing online."
--George S. Wiedemann, former President and CEO, Responsys.com
"The single most comprehensive and contemporary tool in direct marketing. It is rich in its coverage of the expanded direct marketing landscape...I can't imagine anyone in direct marketing not finding it indispensable."
--Jerry I. Reitman, former Executive Vice President, The Leo Burnett Company, and author of Beyond 2000: The Future of Direct
Details
- Title Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age
- Author Bob Stone; Ron Jacobs
- Binding Hardcover
- Edition number 8th
- Edition 8
- Pages 696
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies, New York
- Date 2008-02-01
- ISBN 9780071458290 / 0071458298
- Weight 2.94 lbs (1.33 kg)
- Dimensions 9.55 x 7.85 x 1.58 in (24.26 x 19.94 x 4.01 cm)
- Library of Congress subjects Internet marketing, Direct marketing
- Dewey Decimal Code 658.84
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