Repositioning: Marketing in an Era of Competition, Change and Crisis Hardcover - 2009
by Jack Trout; Steve Rivkin
Nearly 30 years after the publication of "Positioning," one of the bestselling marketing books of all time, comes "Repositioning"--a work that focuses on the changing marketing landscape in which customers are in control.
From the rear cover
The marketplace is changing. Are you?
So you've mastered the art of marketing. You've positioned your company, branded your product, and targeted your consumer. Unfortunately, in today's economy, that's not enough. You need REPOSITIONING.
A brilliant new approach to consumer psychology and corporate identity, this groundbreaking-- and game-changing--guide shows you how to . . .
RETHINK your current marketing
REFOCUS your consumer branding
REASSESS your company's strengths
REPOSITION your corporate identity
RECLAIM your competitive edge
Details
- Title Repositioning: Marketing in an Era of Competition, Change and Crisis
- Author Jack Trout; Steve Rivkin
- Binding Hardcover
- Edition International Ed
- Pages 224
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies, New York
- Date 2009-11-01
- ISBN 9780071635592 / 0071635599
- Weight 0.88 lbs (0.40 kg)
- Dimensions 8.68 x 5.8 x 0.8 in (22.05 x 14.73 x 2.03 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Marketing, Strategic planning
- Dewey Decimal Code 651.111
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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis (BUSINESS BOOKS)
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Repositioning: Marketing in an Era of Competition, Change and Crisis [Hardcover] Trout, Jack and Rivkin, Steve
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