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Services Marketing
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Services Marketing Hardcover - 1999 - 2nd Edition

by Valarie A. Zeithaml; Valerie Zeithaml; Mary J. Bitner


From the publisher

Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

Details

  • Title Services Marketing
  • Author Valarie A. Zeithaml; Valerie Zeithaml; Mary J. Bitner
  • Binding Hardcover
  • Edition number 2nd
  • Edition 2
  • Pages 620
  • Volumes 1
  • Language ENG
  • Publisher Irwin/McGraw-Hill, Burr Ridge, IL, U.S.A
  • Date November 11, 1999
  • Illustrated Yes
  • ISBN 9780072312218 / 0072312211
  • Weight 2.97 lbs (1.35 kg)
  • Dimensions 10.32 x 8.3 x 1.15 in (26.21 x 21.08 x 2.92 cm)
  • Library of Congress subjects Marketing, Customer services
  • Library of Congress Catalog Number 99029464
  • Dewey Decimal Code 658.8
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Services Marketing
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Services Marketing

by Bitner, Mary J., Zeithaml, Valarie A

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ISBN 10 / ISBN 13
9780072312218 / 0072312211
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Services Marketing
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Services Marketing

by Valarie Zeithaml; Mary Jo Bitner

  • Used
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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9780072312218 / 0072312211
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McGraw-Hill/Irwin, 1999-11-11. Hardcover. Good.
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Services Marketing (2nd Edition)
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Services Marketing (2nd Edition)

by Valarie A. Zeithaml, Mary Jo Bitner

  • Used
  • Hardcover
Condition
Used:Good
Edition
2
Binding
Hardcover
ISBN 10 / ISBN 13
9780072312218 / 0072312211
Quantity Available
1
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HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
A$40.69
FREE shipping to USA

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McGraw-Hill/Irwin, 1999-11-11. 2. Hardcover. Used:Good.
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A$40.69
FREE shipping to USA
Services Marketing (2nd Edition)
Stock Photo: Cover May Be Different

Services Marketing (2nd Edition)

by Valarie A. Zeithaml; Mary Jo Bitner

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780072312218 / 0072312211
Quantity Available
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McGraw-Hill/Irwin, 1999-11-11. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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A$99.55
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