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Essentials of Marketing: A Marketing Strategy Planning Approach
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Essentials of Marketing: A Marketing Strategy Planning Approach Paperback - 2009

by William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy


From the publisher

Includes index.

Details

  • Title Essentials of Marketing: A Marketing Strategy Planning Approach
  • Author William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy
  • Binding Paperback
  • Edition 12th
  • Pages 691
  • Volumes 1
  • Language ENG
  • Publisher Irwin/McGraw-Hill, Burr Ridge, Illinois, U.S.A.
  • Date 2009-10
  • Illustrated Yes
  • ISBN 9780073404813 / 0073404810
  • Weight 3.19 lbs (1.45 kg)
  • Dimensions 10.9 x 8.42 x 0.92 in (27.69 x 21.39 x 2.34 cm)
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 2009031814
  • Dewey Decimal Code 658.8
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Essentials of Marketing, 12th Edition
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Essentials of Marketing: A Marketing Strategy Planning Approach
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Essentials of Marketing, 12th Edition
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Essentials of Marketing, 12th Edition

by William D. Perreault Jr.; Joseph P. Cannon; E. Jerome McCarthy

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