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Introduction to Mass Communication Media Literacy and Culture
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Introduction to Mass Communication Media Literacy and Culture Paperback - 2008

by Stanley J. Baran


From the publisher

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the fifth edition features a newly merged chapter on Cable and Television, a new chapter on The Evolving Mass Communication Process, updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, net neutality, municipal WiFI, new advertising industry metrics such as ROI, BitTorrent, video news releases, and much more!

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THE CLOCK RADIO JARS YOU AWAKE.

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  • Title Introduction to Mass Communication Media Literacy and Culture
  • Author Stanley J. Baran
  • Binding Paperback
  • Edition Fifth Edition
  • Publisher McGraw-HIll Higher Education, Boston, MA
  • Date January 2008
  • ISBN 9780073511917
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Introduction Mass Comunication

Introduction Mass Comunication

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Introduction Mass Comunication
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Introduction Mass Comunication

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Introduction to Mass Communication: Media Literacy And Culture 5th Edition
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Introduction to Mass Communication: Media Literacy And Culture 5th Edition

by Baran

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McGraw Hill, USA, 2007. Fifth Edition. Softcover. Very Good Condition. Text appears to be clean. Cover has wear and corner bumps. The spine is in good condition with some wear. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073511919. ISBN/EAN: 9780073511917. Pictures of this item not already displayed here available upon request. Inventory No: 1561037175. . 9780073511917
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Introduction Mass Comunication
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Introduction Mass Comunication

by Stanley J. Baran

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Introduction to Mass Communication: Media Literacy And Culture, 5th
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Introduction to Mass Communication: Media Literacy And Culture, 5th

by Baran, Stanley J

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Paperback
ISBN 10 / ISBN 13
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McGraw-Hill, Boston, MA, 2007. 5th Edition. Softcover. Good Condition. The text has highlighting, the cover has some wear with creases and a small lower back hinge tear. Quantity Available: 1. ISBN: 0073511919. ISBN/EAN: 9780073511917. Pictures of this item not already displayed here available upon request. Inventory No: 1560794963. . 9780073511917
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