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Marketing: An Introduction, (SVE) Value Package (includes MyMarketingLab with E-Book Student Access for Marketing: An Introduction) (9th Edition) Unknown - 2008 - 9th Edition

by Armstrong, Gary; Kotler, Philip


From the publisher

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving force behind every marketing strategy.

Details

  • Title Marketing: An Introduction, (SVE) Value Package (includes MyMarketingLab with E-Book Student Access for Marketing: An Introduction) (9th Edition)
  • Author Armstrong, Gary; Kotler, Philip
  • Binding unknown
  • Edition number 9th
  • Edition 9
  • Publisher Prentice Hall
  • Date 2008-08
  • ISBN 9780131360877
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Marketing: An Introduction, (SVE) Value Package (includes MyMarketingLab with E-Book Student Access for Marketing: An Introduction) (9th Edition)

by Kotler, Philip, Armstrong, Gary

  • Used
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Like New
ISBN 10 / ISBN 13
9780131360877 / 0131360876
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HILLSIDE, New Jersey, United States
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Item Price
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Description:
Prentice Hall, 2008-08-08. Loose Leaf. Like New. 0.9000 in x 10.8000 in x 8.1000 in. Mint condition
Item Price
A$193.50
A$4.66 shipping to USA