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International Marketing: A Cultural Approach Paperback - 1993
by Jean-Claude Usunier
Details
- Title International Marketing: A Cultural Approach
- Author Jean-Claude Usunier
- Binding Paperback
- Pages 496
- Volumes 1
- Language ENG
- Publisher Prentice Hall
- Date May 1993
- ISBN 9780131945807 / 0131945807
- Weight 1.7 lbs (0.77 kg)
- Dimensions 9.21 x 6.86 x 0.95 in (23.39 x 17.42 x 2.41 cm)
- Library of Congress subjects Intercultural communication, International business enterprises - Social
- Library of Congress Catalog Number 92033999
- Dewey Decimal Code 658.848
More Copies for Sale
International Marketing: A Cultural Approach
by Usunier, Jean-Claude
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780131945807 / 0131945807
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, Aberdeen, United Kingdom
- Item Price
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A$6.80A$24.64 shipping to USA
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Description:
Prentice Hall, 1993. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780131945807
Item Price
A$6.80
A$24.64
shipping to USA
International Marketing: A Cultural Approach
by Usunier, J.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780131945807 / 0131945807
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, Aberdeen, United Kingdom
- Item Price
-
A$7.00A$24.64 shipping to USA
Show Details
Description:
Prentice Hall, 1993. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780131945807
Item Price
A$7.00
A$24.64
shipping to USA
International Marketing: A Cultural Approach
by Usunier, J.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780131945807 / 0131945807
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, Aberdeen, United Kingdom
- Item Price
-
A$7.00A$24.64 shipping to USA
Show Details
Description:
Prentice Hall, 1993. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780131945807
Item Price
A$7.00
A$24.64
shipping to USA
International Marketing: A Cultural Approach
by Usunier, Jean-Claude
- Used
- near fine
- Condition
- Used - Near Fine
- ISBN 10 / ISBN 13
- 9780131945807 / 0131945807
- Quantity Available
- 1
- Seller
-
Tokyo, Japan
- Item Price
-
A$24.60A$18.47 shipping to USA
Show Details
Description:
New York: Prentice Hall, 1993. Near Fine. This book brings together two currents in the management literature. One de als with marketing and market research; the other deals with culture and or ganizations. The cultural variable relating to national culture has been so mewhat neglected in the theory and practice of international trade. This bo ok seeks to redress this gap by adopting a cultural approach to internation al marketing. There are two dimensions to this approach: one, a cross-cultu ral view, comparing national marketing systems. The other, an intercultural view, centering on the interaction between people of different cultures. T hus it provides readers with a framework for developing a commerce-based cu ltural awareness and is a training tool for those wishing to improve their abilities in the area of international marketing.
Item Price
A$24.60
A$18.47
shipping to USA