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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to
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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company Hardcover - 2007 - 1st Edition

by Leonard M. Lodish; Shellye Archambeau; Howard L. Morgan


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  • Title Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
  • Author Leonard M. Lodish; Shellye Archambeau; Howard L. Morgan
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 318
  • Volumes 1
  • Language ENG
  • Publisher Wharton School Publishing, Old Tappan, New Jersey, U.S.A.
  • Date March 21, 2007
  • Illustrated Yes
  • ISBN 9780132390750 / 0132390752
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9.23 x 6.3 x 1.12 in (23.44 x 16.00 x 2.84 cm)
  • Library of Congress subjects Entrepreneurship, Marketing - Management
  • Library of Congress Catalog Number 2006038980
  • Dewey Decimal Code 658.8
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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Lodish, Leonard M., Morgan, Howard L., Archambeau, Shellye

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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

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Marketing That Works : How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
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Marketing That Works : How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

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Marketing That Works : How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

Marketing That Works : How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Howard L. Morgan; Leonard M. Lodish; Shellye Archambeau

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Marketing That Works : How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

Marketing That Works : How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Howard L. Morgan; Leonard M. Lodish; Shellye Archambeau

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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Lodish, Leonard M.; Morgan, Howard L.; Archambeau, Shellye

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Wharton School Publishing, 2007-03-31. Hardcover. 2nd printing. Signed inscribed. 2007 June 2nd printing hardback is inscribed by Shellye is personalized no marks and is in great condition with dust coverAND AS ALWAYS SHIPPED IN 24 HOURS; and emailed to you a USPS tracking number on all orders; all books are sanitized and cleaned for your protection before mailing
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MARKETING THAT WORKS: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
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MARKETING THAT WORKS: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Lodish, Leonard M.; Morgan, Howard L.; Archambeau, Shellye

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Wharton School Publishing 2007. Octavo, hardcover, fine in near fine green pictorial dj. Introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, these techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors' decades of research and consulting, and their exclusive new survey of the Inc. 500's fastest-growing companies. 318 pp. including index.
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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Lodish, Leonard M.

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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Lodish, Leonard M.; Morgan, Howard L.; Archambeau, Shellye

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