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UsedGood. 10th hardcover ed. Instructor's Review Copy - May say ""Not for Resale"". Same content as regular book. Minor annotated/underlined text w/ lots of sticky tabs.
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Consumer Behavior Hardcover - 2009
by Leon G. Schiffman; Leslie Lazar Kanuk; Joseph Wisenblit (With)
Summary
For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer’s ability to learn more about customers’ purchases in order to implement a strategy with greater precision.
Details
- Title Consumer Behavior
- Author Leon G. Schiffman; Leslie Lazar Kanuk; Joseph Wisenblit (With)
- Binding Hardcover
- Edition 10th
- Pages 518
- Volumes 1
- Language ENG
- Publisher Prentice Hall, USA
- Date 2009-08
- Illustrated Yes
- ISBN 9780135053010 / 0135053013
- Weight 3.2 lbs (1.45 kg)
- Dimensions 10.9 x 8.6 x 1 in (27.69 x 21.84 x 2.54 cm)
- Library of Congress subjects Consumer behavior, Motivation research (Marketing)
- Library of Congress Catalog Number 2009010869
- Dewey Decimal Code 658.834
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Consumer Behavior
by Schiffman, Leon G.
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Consumer Behavior
by Schiffman, Leon G.; Kanuk, Leslie Lazar; Wisenblit, Joseph [Contributor]
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Consumer Behavior
by Leslie Kanuk; Leon Schiffman
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Prentice Hall PTR, 2009. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Consumer Behavior
by Leslie Kanuk; Leon Schiffman
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Prentice Hall PTR, 2009. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Consumer Behavior
by Schiffman, Leon G.; Kanuk, Leslie Lazar
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Prentice Hall, 2009. Hardcover. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Consumer Behavior
by Kanuk, Leslie, Schiffman, Leon
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Consumer Behavior
by Kanuk, Leslie, Schiffman, Leon
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Consumer Behavior
by Kanuk, Leslie, Schiffman, Leon
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- 9780135053010 / 0135053013
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Consumer Behavior. 10th Edition
by Schiffman, Leon G.; Kanuk, Leslie Lazar
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Consumer Behavior Schiffman, Leon G.; Kanuk, Leslie Lazar and Wisenblit, Joseph
by Schiffman, Leon G.; Kanuk, Leslie Lazar
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- ISBN 10 / ISBN 13
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