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Retail Management: A Strategic Approach
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Retail Management: A Strategic Approach Hardcover - 2009

by Barry Berman; Joel R. Evans

Summary

This text is perfect for retail professionals who want to work with strong, time-tested strategies on managing their business, as well as offering career advice and expansion options.

From the publisher

Includes index.

Details

  • Title Retail Management: A Strategic Approach
  • Author Barry Berman; Joel R. Evans
  • Binding Hardcover
  • Edition 11th ed.
  • Pages 654
  • Volumes 1
  • Language ENG
  • Publisher Prentice Hall, Upper Saddle River, N.J
  • Date 2009-08
  • Illustrated Yes
  • ISBN 9780136087588 / 0136087582
  • Weight 3.55 lbs (1.61 kg)
  • Dimensions 10.9 x 8.6 x 1.2 in (27.69 x 21.84 x 3.05 cm)
  • Reading level 1180
  • Library of Congress subjects Retail trade - Management
  • Library of Congress Catalog Number 2009013911
  • Dewey Decimal Code 658.87

Table of contents

1 An introduction to retailing 32 Building and sustaining relationships in retailing 233 Strategic planning in retailing 574 Retail institutions by ownership 1035 Retail institutions by store-based strategy mix 1276 Web, nonstore-based, and other forms of nontraditional retailing 1537 Identifying and understanding consumers 1978 Information gathering and processing in retailing 2259 Trading-area analysis 26110 Site selection 29111 Retail organization and human resource management 32512 Operations management : financial dimensions 35513 Operations management : operational dimensions 37714 Developing merchandise plans 40715 Implementing merchandise plans 43916 Financial merchandise management 46717 Pricing in retailing 49718 Establishing and maintaining a retail image 53919 Promotional strategy 56720 Integrating and controlling the retail strategy 605App. A Careers in retailing 635App. B About the Web site that accompanies Retail management (www.prenhall.com/bermanevans)

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Retail Management : A Strategic Approach
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Retail Management : A Strategic Approach
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Retail Management : A Strategic Approach

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Retail Management: A Strategic Approach (11th Edition) [Aug 06, 2009] Berman, Barry R. and Evans, Joel R

by Berman, Barry R.; Evans, Joel R

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