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Essentials of Marketing Research: A Hands-On Orientation Paperback - 2014
by Naresh Malhotra
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- Title Essentials of Marketing Research: A Hands-On Orientation
- Author Naresh Malhotra
- Binding Paperback
- Edition INTERNATIONAL ED
- Pages 432
- Volumes 1
- Language ENG
- Publisher Pearson
- Date 2014-01
- Illustrated Yes
- Features Bibliography, Glossary, Illustrated, Index, Table of Contents, Textbook
- ISBN 9780137066735 / 0137066732
- Weight 1.8 lbs (0.82 kg)
- Dimensions 10.8 x 8.4 x 0.6 in (27.43 x 21.34 x 1.52 cm)
- Library of Congress subjects Marketing research
- Library of Congress Catalog Number 2013037585
- Dewey Decimal Code 658.83
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