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Response: The Complete Guide to Profitable Direct Marketing
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Response: The Complete Guide to Profitable Direct Marketing Hardcover - 2002

by Lois K. Geller

An author with 25 years of experience working on direct marketing campaigns for such companies as Ford, 3M, and IBM explains how to write effective copy, design a winning package, choose a target audience and other important steps in the marketing process. 35 illustrations.

First line

There I was, a single mother, raising a young son.

Details

  • Title Response: The Complete Guide to Profitable Direct Marketing
  • Author Lois K. Geller
  • Binding Hardcover
  • Edition Rev Exp Su
  • Pages 384
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, USA, New York
  • Date 2002-11-01
  • Illustrated Yes
  • Features Glossary, Illustrated, Index
  • ISBN 9780195158694 / 0195158695
  • Weight 1.6 lbs (0.73 kg)
  • Dimensions 9.68 x 6.14 x 1.23 in (24.59 x 15.60 x 3.12 cm)
  • Reading level 1190
  • Library of Congress subjects Direct marketing
  • Library of Congress Catalog Number 2002006543
  • Dewey Decimal Code 658.84

About the author

Lois K. Geller is president of Mason & Geller Direct Marketing in New York City and counts leading corporations, small businesses, and entrepreneurs from around the world among her clients. She teaches Direct Marketing at New York University and is the winner of a gold ECHO Award, eight Andy Awards, and several gold CDMA RSVP Awards.
Seth Godin is author of Permission Marketing and Unleashing the Idea Virus.

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Response : The Complete Guide to Profitable Direct Marketing
Stock Photo: Cover May Be Different

Response : The Complete Guide to Profitable Direct Marketing

by Geller, Lois K

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Response : The Complete Guide to Profitable Direct Marketing
Stock Photo: Cover May Be Different

Response : The Complete Guide to Profitable Direct Marketing

by Geller, Lois K

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ISBN 10 / ISBN 13
9780195158694 / 0195158695
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Response: The Complete Guide to Profitable Direct Marketing

Response: The Complete Guide to Profitable Direct Marketing

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Response: The Complete Guide to Profitable Direct Marketing
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Response: The Complete Guide to Profitable Direct Marketing

by Lois K. Geller

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Response: The Complete Guide to Profitable Direct Marketing
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Response: The Complete Guide to Profitable Direct Marketing

by Lois K. Geller

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Response: The Complete Guide to Profitable Direct Marketing

Response: The Complete Guide to Profitable Direct Marketing

by Geller, Lois K.

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Response: The Complete Guide to Profitable Direct Marketing
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Response: The Complete Guide to Profitable Direct Marketing

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Response: The Complete Guide to Profitable Direct Marketing

Response: The Complete Guide to Profitable Direct Marketing

by Lois K. Geller

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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers.
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Response: The Complete Guide to Profitable Direct Marketing
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Response: The Complete Guide to Profitable Direct Marketing

by Lois K. Geller

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  • Hardcover
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Binding
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ISBN 10 / ISBN 13
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Response: The Complete Guide to Profitable Direct Marketing
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Response: The Complete Guide to Profitable Direct Marketing

by Geller, Lois K.

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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9780195158694 / 0195158695
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