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Oxford University Press, Incorporated. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Response: The Complete Guide to Profitable Direct Marketing Hardcover - 2002
by Lois K. Geller
An author with 25 years of experience working on direct marketing campaigns for such companies as Ford, 3M, and IBM explains how to write effective copy, design a winning package, choose a target audience and other important steps in the marketing process. 35 illustrations.
First line
There I was, a single mother, raising a young son.
Details
- Title Response: The Complete Guide to Profitable Direct Marketing
- Author Lois K. Geller
- Binding Hardcover
- Edition Rev Exp Su
- Pages 384
- Volumes 1
- Language ENG
- Publisher Oxford University Press, USA, New York
- Date 2002-11-01
- Illustrated Yes
- Features Glossary, Illustrated, Index
- ISBN 9780195158694 / 0195158695
- Weight 1.6 lbs (0.73 kg)
- Dimensions 9.68 x 6.14 x 1.23 in (24.59 x 15.60 x 3.12 cm)
- Reading level 1190
- Library of Congress subjects Direct marketing
- Library of Congress Catalog Number 2002006543
- Dewey Decimal Code 658.84
About the author
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Response : The Complete Guide to Profitable Direct Marketing
by Geller, Lois K
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Response : The Complete Guide to Profitable Direct Marketing
by Geller, Lois K
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Response: The Complete Guide to Profitable Direct Marketing
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Response: The Complete Guide to Profitable Direct Marketing
by Lois K. Geller
- Used
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- Hardcover
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- Used - Good
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- Hardcover
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Response: The Complete Guide to Profitable Direct Marketing
by Lois K. Geller
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Response: The Complete Guide to Profitable Direct Marketing
by Geller, Lois K.
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Response: The Complete Guide to Profitable Direct Marketing
by Geller, Lois K.; Lois K. Geller
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New York: Oxford University Press, 2002. Copyright 2002 . Hardcover. Very Good/Very Good. 8vo or 8° (Medium Octavo): 7¾" x 9¾" tall. Mary Belibasakis (Jacket Design). 360 pp. Solidly bound copy and dj with moderate external wear, crisp pages and clean text.
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Response: The Complete Guide to Profitable Direct Marketing
by Lois K. Geller
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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers.
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Response: The Complete Guide to Profitable Direct Marketing
by Lois K. Geller
- Used
- Hardcover
- Condition
- Used:Good
- Edition
- Rev Exp Su
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780195158694 / 0195158695
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Oxford University Press, USA, 2002-11-01. Rev Exp Su. Hardcover. Used:Good.
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Response: The Complete Guide to Profitable Direct Marketing
by Geller, Lois K.
- Used
- Good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780195158694 / 0195158695
- Quantity Available
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