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The Business of Economics
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The Business of Economics Hardcover - 1997

by John Kay

In this collection of insightful and lively pieces, major business analyst John Kay argues that it is economics that can provide the science that management presently lacks--that economics is the natural backbone of business management.


From the rear cover

Kay's overall purpose is to show that economics can and should be brought to the analysis of business problems. In doing so he distinguishes his approach from that of the forecasters and the formula-bound, and those on the other hand who suggest abandoning economics in our postmodern complex world.

Details

  • Title The Business of Economics
  • Author John Kay
  • Binding Hardcover
  • Edition (First edition)
  • Pages 228
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, USA, Oxford
  • Date 1997-03-20
  • ISBN 9780198292227 / 0198292228
  • Weight 1.25 lbs (0.57 kg)
  • Dimensions 9.45 x 6.32 x 0.87 in (24.00 x 16.05 x 2.21 cm)
  • Reading level 1290
  • Library of Congress subjects Economics, Business
  • Library of Congress Catalog Number 96-31302
  • Dewey Decimal Code 330

Media reviews

Citations

  • Booklist, 05/15/1997, Page 1548

About the author

John Kay is Visiting Professor of Economics at the London Business School and Chairman of London Economics, a leading consulting firm whose clients include many blue-chip companies. He is also director of several public companies, the author of numerous books, including Why Firms Succeed, and a frequent commentator on business and economic affairs on both radio and television.
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The Business of Economics
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