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The Advanced Dictionary of Marketing: Putting Theory to Use
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The Advanced Dictionary of Marketing: Putting Theory to Use Hardcover - 2008

by Scott G. Dacko


From the publisher

This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications. Example entries include: Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.

Details

  • Title The Advanced Dictionary of Marketing: Putting Theory to Use
  • Author Scott G. Dacko
  • Binding Hardcover
  • Edition First Edition
  • Pages 625
  • Volumes 1
  • Language ENG
  • Publisher OUP Oxford
  • Date 2008-02-03
  • ISBN 9780199285990 / 0199285993
  • Weight 2.16 lbs (0.98 kg)
  • Dimensions 8.5 x 5.5 x 1.63 in (21.59 x 13.97 x 4.14 cm)
  • Themes
    • Aspects (Academic): Reference
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 2007028402
  • Dewey Decimal Code 658.800

About the author


Scott Dacko is a Lecturer in Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.
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The Advanced Dictionary of Marketing: Putting Theory to Use [Hardcover] Dacko, Scott
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The Advanced Dictionary of Marketing: Putting Theory to Use [Hardcover] Dacko, Scott

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The Advanced Dictionary of Marketing: Putting Theory to Use
Stock Photo: Cover May Be Different

The Advanced Dictionary of Marketing: Putting Theory to Use

by Dacko, Scott

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The Advanced Dictionary of Marketing: Putting Theory to Use

The Advanced Dictionary of Marketing: Putting Theory to Use

by Scott G. Dacko

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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9780199285990 / 0199285993
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The Advanced Dictionary of Marketing: Putting Theory to Use

The Advanced Dictionary of Marketing: Putting Theory to Use

by Scott Dacko

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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9780199285990 / 0199285993
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Hardback. New. This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Item Price
A$366.80
A$19.11 shipping to USA