Skip to content

The Handbook of Brand Management
Stock Photo: Cover May Be Different

The Handbook of Brand Management Hardcover - 1993

by David Arnold

A complete resource on managing brand names, the most powerful strategy in marketing. Brand names are now recognized as major corporate assets. Marketing managers must know the best strategies for promoting brand-name products, and under the new tax laws, financial managers will have to learn to put a monetary value on trade names.


Details

  • Title The Handbook of Brand Management
  • Author David Arnold
  • Binding Hardcover
  • Edition 1st Edition
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Basic Books, Reading, MA
  • Date 1993-03-21
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780201632798 / 0201632799
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9.5 x 6.4 x 1 in (24.13 x 16.26 x 2.54 cm)
  • Library of Congress subjects Advertising - Brand name products - United, Brand name products - United States
  • Library of Congress Catalog Number 92031025
  • Dewey Decimal Code 658.827

Media reviews

Citations

  • Library Journal, 02/15/1993, Page 0

About the author

David Arnold, M.B.A., taught marketing and strategic management courses at the Ashbridge Management College, one of the U.K.'s leading business schools. His consulting clients have included Lloyds Bank, ICI Parts, Hoechst, and the Thames Water Authority. He is now a doctoral candidate at the Harvard Business School.
Back to Top

More Copies for Sale

The Handbook of Brand Management (The Economist Books)
Stock Photo: Cover May Be Different

The Handbook of Brand Management (The Economist Books)

by Arnold, David

  • Used
  • very good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780201632798 / 0201632799
Quantity Available
1
Seller
Nashua, New Hampshire, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$7.28
A$5.37 shipping to USA

Show Details

Description:
Basic Books, 1993-03-20. hardcover. Very Good. 6x0x9. Has moderate shelf and/or corner wear. Great used condition.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Item Price
A$7.28
A$5.37 shipping to USA
The Handbook of Brand Management
Stock Photo: Cover May Be Different

The Handbook of Brand Management

by Arnold, David

  • Used
  • very good
  • Hardcover
  • first
Condition
Used - Very Good
Edition
First Edition edition
Binding
Hardcover
ISBN 10 / ISBN 13
9780201632798 / 0201632799
Quantity Available
1
Seller
LEXINGTON, Massachusetts, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$7.62
A$7.65 shipping to USA

Show Details

Description:
Reading: Addison-Wesley, 1993. First Edition edition. Hardcover. Very Good/Very Good. 24.25 Cm. . Hardcover, very good condiiton, with lightly compressed, lightly slanted spine, ltly bumped corners. Book is ltly warped. Clean, tight, unmarked. Dj very good, lightly rubbed. Boards . ISBN: 0201632799. Catalogs: Sales & Marketing.
Item Price
A$7.62
A$7.65 shipping to USA
The Handbook of Brand Management
Stock Photo: Cover May Be Different

The Handbook of Brand Management

by Arnold, David

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780201632798 / 0201632799
Quantity Available
1
Seller
Dunfermline, Fife, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$8.43
A$15.33 shipping to USA

Show Details

Description:
Basic Books. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
A$8.43
A$15.33 shipping to USA
The Handbook of Brand Management
Stock Photo: Cover May Be Different

The Handbook of Brand Management

by Arnold, David

  • Used
  • Hardcover
Condition
Used - Good Condition
Binding
Hardcover
ISBN 10 / ISBN 13
9780201632798 / 0201632799
Quantity Available
6
Seller
Burgin, Kentucky, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$9.20
A$9.74 shipping to USA

Show Details

Description:
Perseus Books, New York, NY, 1993. Hardcover. Good Condition/Good. All pages clean and straight. Front and rear covers in fair condition. Multiple copies available this title. Quantity Available: 6. ISBN: 0201632799. ISBN/EAN: 9780201632798. Pictures of this item not already displayed here available upon request. Inventory No: 1560716575. . 9780201632798
Item Price
A$9.20
A$9.74 shipping to USA
The Handbook of Brand Management
Stock Photo: Cover May Be Different

The Handbook of Brand Management

by Arnold, David

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780201632798 / 0201632799
Quantity Available
3
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$10.55
FREE shipping to USA

Show Details

Description:
Basic Books. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
A$10.55
FREE shipping to USA
The Handbook of Brand Management
Stock Photo: Cover May Be Different

The Handbook of Brand Management

by Arnold, David

  • Used
  • Hardcover
Condition
Used - Good in Very Good dust jacket
Binding
Hardcover
ISBN 10 / ISBN 13
9780201632798 / 0201632799
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Item Price
A$12.11
A$12.27 shipping to USA

Show Details

Description:
Reading, MA: Addison-Wesley. Good in Very Good dust jacket. 1992. Hardback. 0201632799 .
Item Price
A$12.11
A$12.27 shipping to USA
The Handbook of Brand Management

The Handbook of Brand Management

by David Arnold

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780201632798 / 0201632799
Quantity Available
2
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
A$12.23
FREE shipping to USA

Show Details

Description:
Basic Books, 1993. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
A$12.23
FREE shipping to USA
The Handbook of Brand Management
Stock Photo: Cover May Be Different

The Handbook of Brand Management

by Arnold, David

  • Used
  • Hardcover
Condition
Used - Very Good Condition
Edition
Edition Unstated
Binding
Hardcover
ISBN 10 / ISBN 13
9780201632798 / 0201632799
Quantity Available
1
Seller
Burgin, Kentucky, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$13.80
A$9.74 shipping to USA

Show Details

Description:
Perseus Books, New York, NY, 1993. Edition Unstated. Hardcover. Very Good Condition. Used very good. All pages clean. Some shelf wear. Quantity Available: 1. Category: Architecture; ISBN: 0201632799. ISBN/EAN: 9780201632798. Pictures of this item not already displayed here available upon request. Inventory No: ABE527837907. . 9780201632798
Item Price
A$13.80
A$9.74 shipping to USA
The Handbook of Brand Management
Stock Photo: Cover May Be Different

The Handbook of Brand Management

by Arnold, David

  • Used
  • Hardcover
Condition
Used - Very Good Condition
Binding
Hardcover
ISBN 10 / ISBN 13
9780201632798 / 0201632799
Quantity Available
1
Seller
Burgin, Kentucky, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$13.80
A$9.74 shipping to USA

Show Details

Description:
Perseus Books, New York, NY, 1993. Hardcover. Very Good Condition. All pages clean and crisp. Quantity Available: 1. ISBN: 0201632799. ISBN/EAN: 9780201632798. Pictures of this item not already displayed here available upon request. Inventory No: ABE541272659. . 9780201632798
Item Price
A$13.80
A$9.74 shipping to USA
The Handbook Of Brand Management (International Management Series)
Stock Photo: Cover May Be Different

The Handbook Of Brand Management (International Management Series)

by David Arnold

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780201632798 / 0201632799
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
A$15.96
FREE shipping to USA

Show Details

Description:
Basic Books, 1993-03-21. Hardcover. Good.
Item Price
A$15.96
FREE shipping to USA