Description:
Basic Books, 1993-03-20. hardcover. Very Good. 6x0x9. Has moderate shelf and/or corner wear. Great used condition.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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The Handbook of Brand Management Hardcover - 1993
by David Arnold
A complete resource on managing brand names, the most powerful strategy in marketing. Brand names are now recognized as major corporate assets. Marketing managers must know the best strategies for promoting brand-name products, and under the new tax laws, financial managers will have to learn to put a monetary value on trade names.
Details
- Title The Handbook of Brand Management
- Author David Arnold
- Binding Hardcover
- Edition 1st Edition
- Pages 288
- Volumes 1
- Language ENG
- Publisher Basic Books, Reading, MA
- Date 1993-03-21
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780201632798 / 0201632799
- Weight 1.2 lbs (0.54 kg)
- Dimensions 9.5 x 6.4 x 1 in (24.13 x 16.26 x 2.54 cm)
- Library of Congress subjects Advertising - Brand name products - United, Brand name products - United States
- Library of Congress Catalog Number 92031025
- Dewey Decimal Code 658.827
Media reviews
Citations
- Library Journal, 02/15/1993, Page 0
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Reading: Addison-Wesley, 1993. First Edition edition. Hardcover. Very Good/Very Good. 24.25 Cm. . Hardcover, very good condiiton, with lightly compressed, lightly slanted spine, ltly bumped corners. Book is ltly warped. Clean, tight, unmarked. Dj very good, lightly rubbed. Boards . ISBN: 0201632799. Catalogs: Sales & Marketing.
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Basic Books. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Perseus Books, New York, NY, 1993. Hardcover. Good Condition/Good. All pages clean and straight. Front and rear covers in fair condition. Multiple copies available this title. Quantity Available: 6. ISBN: 0201632799. ISBN/EAN: 9780201632798. Pictures of this item not already displayed here available upon request. Inventory No: 1560716575. . 9780201632798
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Basic Books. Used - Good. Used book that is in clean, average condition without any missing pages.
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The Handbook of Brand Management
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HOUSTON, Texas, United States
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Reading, MA: Addison-Wesley. Good in Very Good dust jacket. 1992. Hardback. 0201632799 .
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Seattle, Washington, United States
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Basic Books, 1993. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Handbook of Brand Management
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Burgin, Kentucky, United States
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Perseus Books, New York, NY, 1993. Edition Unstated. Hardcover. Very Good Condition. Used very good. All pages clean. Some shelf wear. Quantity Available: 1. Category: Architecture; ISBN: 0201632799. ISBN/EAN: 9780201632798. Pictures of this item not already displayed here available upon request. Inventory No: ABE527837907. . 9780201632798
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Perseus Books, New York, NY, 1993. Hardcover. Very Good Condition. All pages clean and crisp. Quantity Available: 1. ISBN: 0201632799. ISBN/EAN: 9780201632798. Pictures of this item not already displayed here available upon request. Inventory No: ABE541272659. . 9780201632798
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Basic Books, 1993-03-21. Hardcover. Good.
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