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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your
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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers Hardcover - 2012

by M. Ingwer


From the publisher

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

Details

  • Title Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
  • Author M. Ingwer
  • Binding Hardcover
  • Pages 235
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2012-07-16
  • ISBN 9780230340275 / 023034027X
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 9.1 x 6.2 x 0.8 in (23.11 x 15.75 x 2.03 cm)
  • Library of Congress subjects Consumer behavior, Consumer satisfaction
  • Library of Congress Catalog Number 2011041705
  • Dewey Decimal Code 658.834

About the author

MARK INGWER Founder and managing partner of an international market research firm, Insight Consulting Group. His consulting work has been featured in Business Week, New York Times, Crain's, Brandweek, Chicago Tribune, Chicago Sun-Times, Admap, Bloomberg Markets, Product Management Today, Marketing News, and Advertising Age. He is a former Adjunct Professor at Northwestern Kellogg School of Management, USA.
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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

by Ingwer, M.

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Empathetic Marketing : How to Satisfy the 6 Core Emotional Needs of Your Customers

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Empathetic Marketing : How to Satisfy the 6 Core Emotional Needs of Your Customers
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Empathetic Marketing : How to Satisfy the 6 Core Emotional Needs of Your Customers

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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

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Empathetic Marketing : How to Satisfy the 6 Core Emotional Needs of Your Customers

by M. Ingwer

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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

by Mark Ingwer

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Hardback. New. With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
Stock Photo: Cover May Be Different

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

by Ingwer, Mark

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Hardcover
ISBN 10 / ISBN 13
9780230340275 / 023034027X
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