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Springer. hardcover. Good. 6x1x9. A nice hardcover copy with a tight and square binding. Text is clean but has lightly yellowed. Hardcovers and dust jacket are very good (clean, no creasing, no edge wear). Careful packaging and fast shipping. We recommend EXPEDITED MAIL for even faster delivery. Shipped in 100% recyclable material.
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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks Hardcover - 2012
by T. Calkins
Details
- Title Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
- Author T. Calkins
- Binding Hardcover
- Edition 3rd Printing, Co
- Pages 294
- Volumes 1
- Language ENG
- Publisher Palgrave MacMillan, New York:
- Date 2012-10-11
- ISBN 9780230340343 / 0230340342
- Weight 1.05 lbs (0.48 kg)
- Dimensions 9.3 x 6.4 x 1.2 in (23.62 x 16.26 x 3.05 cm)
- Library of Congress subjects Strategic planning, Product management
- Library of Congress Catalog Number 2012012775
- Dewey Decimal Code 658.401
Media reviews
Citations
- Choice, 08/01/2013, Page 0
- Kirkus Reviews, 09/01/2012, Page 0
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
by Calkins, T
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Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
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Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
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Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
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Palgrave Macmillan, 2012. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
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Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
by Tim Calkins
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Palgrave Macmillan, 2012. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
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