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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth Paperback - 2008 - 2008th Edition

by Tim Calkins


Details

  • Title Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
  • Author Tim Calkins
  • Binding Paperback
  • Edition number 2008th
  • Edition 2008
  • Pages 172
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2008-08
  • Illustrated Yes
  • ISBN 9780230607576 / 0230607578
  • Weight 0.58 lbs (0.26 kg)
  • Dimensions 9.21 x 6.16 x 0.38 in (23.39 x 15.65 x 0.97 cm)
  • Library of Congress subjects Marketing - Planning
  • Library of Congress Catalog Number 2008001590
  • Dewey Decimal Code 658.802

About the author

Tim Calkins is clinical professor of marketing at Northwestern University's Kellogg School of Management, where he teaches marketing strategy and branding. He is co-academic director of Kellogg's branding program. Tim received the 2006 Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at the Kellogg School of Management.

He is the author of numerous teaching cases and co-editor of "Kellogg on Branding." He consults with leading companies around the world on marketing strategy and branding issues.

Prior to joining Northwestern, Tim was a marketing executive at Kraft Foods, where he managed brands including Taco Bell, DiGiorno, Parkay Margarine, A.1. Steak Sauce, Kraft BBQ sauce and Miracle Whip.

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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

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Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth

Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth

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Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth

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Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth
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Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth

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Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth

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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

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