When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media Hardcover - 1993
by Doug Underwood
From the rear cover
This in-depth, behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Todayization" of newspapers threaten the values that have guided generations of American journalists. Underwood takes readers on a tour of the large corporations that dominate today's media, uncovering how demands for high-profit, "reader-friendly" journalism are handcuffing journalists and turning the news into just another product in the great American sellathon. His lucid discussion draws from more than one hundred interviews with newspaper editors, reporters, and consultants, as well as from a three-year management policy survey administered to 429 newsroom employees at twelve daily newspapers. Writing with anger but with a deep affection for the trade, he examines the growing economic pressures within the industry, the roots of the managerial revolution, and the impact of marketplace journalism on the operation of the newsroom and employee morale.
Details
- Title When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media
- Author Doug Underwood
- Binding Hardcover
- Edition 1st Edition
- Pages 259
- Volumes 1
- Language ENG
- Publisher Columbia University Press, U.S.A.
- Date 1993-07
- ISBN 9780231080484 / 0231080484
- Weight 1.12 lbs (0.51 kg)
- Dimensions 9.29 x 6.24 x 0.91 in (23.60 x 15.85 x 2.31 cm)
- Library of Congress subjects Newspaper publishing, Newspapers - Marketing
- Library of Congress Catalog Number 92040020
- Dewey Decimal Code 070.406
Media reviews
Citations
- Library Journal, 05/01/1993, Page 0
- Publishers Weekly, 04/19/1993, Page 0
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When MBAs Rule the Newsroom
by Doug Underwood
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When Mbas Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media
by Doug Underwood
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When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media
by Underwood, Doug
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- ISBN 10 / ISBN 13
- 9780231080484 / 0231080484
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