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Lead Us Into Temptation: The Triumph of American Materialism
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Lead Us Into Temptation: The Triumph of American Materialism Paperback - 2000

by James B. Twitchell


First line

OF all the "-isms" of the twentieth century none has been more misunderstood, more criticized, and more important than materialism.

From the rear cover

Named one of Newsweek's "100 Cultural Elite" and praised by George F. Will for his "robust contempt" for the intelligentsia's take on consumption, James Twitchell embarks on an insightful, fearless, and funny exploration of two of the central themes of modern American culture -- materialism and consumerism.

Coke adds life. Just do it. Yo quiero Taco Bell.... We live in a commercial age, awash in a sea of brand names, logos, and advertising jingles -- not to mention commodities themselves. Are shoppers merely the unwitting stooges of the greedy corporations who will stop at nothing to sell their wares? Are advertisers' powers of persuasion so great that resistance is futile?

Twitchell counters the notion of the "used and abused consumer" with a witty and unflinching look at commercial culture, starting from the simple observation that "we are powerfully attracted to the world of goods (after all, we don't call them 'bads')".

Details

  • Title Lead Us Into Temptation: The Triumph of American Materialism
  • Author James B. Twitchell
  • Binding Paperback
  • Edition New Ed
  • Pages 310
  • Volumes 1
  • Language ENG
  • Publisher Columbia University Press, U.S.A.
  • Date November 15, 2000
  • Illustrated Yes
  • Features Illustrated
  • ISBN 9780231115193 / 0231115199
  • Weight 0.94 lbs (0.43 kg)
  • Dimensions 8.95 x 5.99 x 0.71 in (22.73 x 15.21 x 1.80 cm)
  • Reading level 1180
  • Dewey Decimal Code 339.470

Media reviews

Citations

  • Reference and Research Bk News, 02/01/2001, Page 68

About the author

James B. Twitchell teaches English and advertising at the University of Florida in Gainesville. His many books include Adcult USA: The Triumph of Advertising in American Culture and Carnival Culture: The Trashing of Taste in America, both published by Columbia
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