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Marketing the Moon: The Selling of the Apollo Lunar Program
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Marketing the Moon: The Selling of the Apollo Lunar Program Hardcover - 2014

by David Meerman Scott; Richard Jurek; Foreword by Eugene A. Cernan

Details

  • Title Marketing the Moon: The Selling of the Apollo Lunar Program
  • Author David Meerman Scott; Richard Jurek; Foreword by Eugene A. Cernan
  • Binding Hardcover
  • Edition First
  • Pages 144
  • Volumes 1
  • Language ENG
  • Publisher MIT Press, cambridge, mass
  • Date 2014-02
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Table of Contents
  • ISBN 9780262026963 / 0262026961
  • Weight 2.36 lbs (1.07 kg)
  • Dimensions 11.36 x 9.82 x 0.72 in (28.85 x 24.94 x 1.83 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Themes
    • Chronological Period: 1960's
    • Chronological Period: 20th Century
  • Library of Congress subjects Space flight to the moon - History, United States - Public relations
  • Library of Congress Catalog Number 2013039798
  • Dewey Decimal Code 629.1

Media reviews

Citations

  • Choice, 11/01/2014, Page 471

About the author

David Meerman Scott is a marketing strategist and the author of three bestselling books, The New Rules of Marketing and PR, Real-Time Marketing, and Marketing Lessons from the Grateful Dead. He lives in Lexington, Massachuetts.

Richard Jurek has worked as a marketing and public relations executive for more than twenty years. He lives in Chicago.

Gene Cernan is a retired United States Navy officer and a former NASA astronaut. He has been into space three times: as pilot of Gemini 9, as lunar module pilot of Apollo 10, and as commander of Apollo 17, the final Apollo lunar landing. He was the last man to set foot on the moon.

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Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press)
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Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press)

by Scott, David Meerman, Jurek, Richard

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Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press)
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Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press)

by Scott, David Meerman, Jurek, Richard

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Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press)
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Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press)

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Marketing the Moon: The Selling of the Apollo Lunar Program
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Marketing the Moon: The Selling of the Apollo Lunar Program

by Scott, David Meerman; Jurek, Richard

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Marketing the Moon: The Selling of the Apollo Lunar Program
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Marketing the Moon: The Selling of the Apollo Lunar Program

by Scott, David Meerman; Jurek, Richard

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Marketing the Moon : The Selling of the Apollo Lunar Program

Marketing the Moon : The Selling of the Apollo Lunar Program

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Marketing the Moon : The Selling of the Apollo Lunar Program

Marketing the Moon : The Selling of the Apollo Lunar Program

by David Meerman Scott; Richard Jurek

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ISBN 10 / ISBN 13
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Marketing the Moon : The Selling of the Apollo Lunar Program
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Marketing the Moon : The Selling of the Apollo Lunar Program

by Jurek, Richard, Scott, David Meerman

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Marketing the Moon : The Selling of the Apollo Lunar Program
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Marketing the Moon : The Selling of the Apollo Lunar Program

by Jurek, Richard, Scott, David Meerman

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ISBN 10 / ISBN 13
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Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press)
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Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press)

by Scott, David Meerman,Jurek, Richard

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ISBN 10 / ISBN 13
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