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Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey
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Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey Hardcover - 1993

by Joseph C. Fisher


From the publisher

An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

Details

  • Title Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey
  • Author Joseph C. Fisher
  • Binding Hardcover
  • Edition First Edition
  • Pages 216
  • Volumes 1
  • Language ENG
  • Publisher Bloomsbury Publishing PLC, Westport, CT, U.S.A.
  • Date 1993-08-30
  • ISBN 9780313289590 / 031328959X
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 9.21 x 6.14 x 0.5 in (23.39 x 15.60 x 1.27 cm)
  • Reading level 1430
  • Library of Congress subjects Advertising - Alcoholic beverages -, Drinking of alcoholic beverages -
  • Library of Congress Catalog Number 93009316
  • Dewey Decimal Code 016.659

About the author

Joseph C. Fisher, PhD, President, InterData, Inc., is an advertising professional who has been involved at length in research about alcoholism and alcohol abuse.
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Advertising, Alcohol Consumption and Abuse: A Worldwide Survey (Contributions to the Study of...
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Advertising, Alcohol Consumption and Abuse: A Worldwide Survey (Contributions to the Study of Mass Media and Communications, Number 41)

by Fisher, Joseph C.

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Westport, CT, U.S.A.: Greenwood Press, 1993. Hardcover. Library sticker on spine and FEP, stamp on title page; text tight and bright. First Edition. Hardcover. Very Good/No Dust Jacket. Govt.Ref.Lib.Copy. Hardly Used.
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Advertising, Alcohol Consumption, and Abuse: a Worldwide Survey

Advertising, Alcohol Consumption, and Abuse: a Worldwide Survey

by Fisher, Joseph C

  • Used
  • Hardcover
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Used - Very Good with no dust jacket
Binding
Hardcover
ISBN 10 / ISBN 13
9780313289590 / 031328959X
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Greenwood. Very Good with no dust jacket. 1993. Hardcover. 031328959X . Exlibrary with usual library markings. ; 195 pages .
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A$107.74
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Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey
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Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey

by Joseph C. Fisher

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Hardcover
ISBN 10 / ISBN 13
9780313289590 / 031328959x
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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey.
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Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey (Contributions to the Study of...
Stock Photo: Cover May Be Different

Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey (Contributions to the Study of Mass Media and Communications)

by Fisher, Joseph C

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  • Hardcover
Condition
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Hardcover
ISBN 10 / ISBN 13
9780313289590 / 031328959X
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Praeger, 1993-08-29. Hardcover. New. 9x6x0. Brand New Book in Publishers original Sealing
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A$192.40
A$23.09 shipping to USA