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Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture Hardcover - 2007
by Taylor Clark
Summary
STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.
Details
- Title Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture
- Author Taylor Clark
- Binding Hardcover
- Edition First Edition
- Pages 297
- Volumes 1
- Language ENG
- Publisher Little Brown and Company, New York
- Date November 5, 2007
- ISBN 9780316013482 / 031601348X
- Weight 1.12 lbs (0.51 kg)
- Dimensions 9.53 x 6.33 x 1.04 in (24.21 x 16.08 x 2.64 cm)
- Library of Congress subjects Corporate culture, Starbucks Coffee Company
- Library of Congress Catalog Number 2007013074
- Dewey Decimal Code 338.173
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