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Designing and Delivering Superior Customer Value: Concepts, Cases, and
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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications Paperback -

by Art Weinstein; William C. Johnson


Details

  • Title Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
  • Author Art Weinstein; William C. Johnson
  • Binding Paperback
  • Pages 388
  • Volumes 1
  • Language ENG
  • Publisher CRC Press
  • ISBN 9780367230197 / 0367230194
  • Dewey Decimal Code 658.812

About the author

Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd Edition and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms.

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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

by Weinstein, Art/ Johnson, William C.

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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge...
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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals)

by Weinstein, Art

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