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Digital Marketing: A Practical Approach Paperback - 2022
by Alan Charlesworth
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- Title Digital Marketing: A Practical Approach
- Author Alan Charlesworth
- Binding Paperback
- Pages 356
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2022-11-01
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780367706593 / 0367706598
- Weight 1.35 lbs (0.61 kg)
- Dimensions 9.69 x 6.85 x 0.77 in (24.61 x 17.40 x 1.96 cm)
- Library of Congress subjects Internet marketing
- Library of Congress Catalog Number 2022020399
- Dewey Decimal Code 658.872
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New. Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises - based on theory and recognized good practice - which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. Key updates to the new edition include: o The role of the digital influencer. o Direct to Consumer (DTC) and omni-channel retailing. o Individuals' privacy and the role of organizations in gathering and storage of their personal data. o Ethical aspects of digital marketing and its impact on the environment. o SEO and Google's…
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Digital Marketing: A Practical Approach
by Charlesworth, Alan
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Routledge, 2022. Paperback. New. 4th edition. 384 pages. 9.68x6.87x1.26 inches.
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Digital Marketing: A Practical Approach
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Paperback / softback. New. Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.
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Digital Marketing : A Practical Approach
by Alan Charlesworth
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Digital Marketing: A Practical Approach
by Charlesworth, Alan
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Routledge, 2022. Paperback. New. 4th edition. 384 pages. 9.68x6.87x1.26 inches.
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Digital Marketing
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Stock Photo: Cover May Be Different
Digital Marketing
by Charlesworth, Alan
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780367706593 / 0367706598
- Quantity Available
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Franklin Lakes, New Jersey, United States
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Routledge, 2022-11-01. paperback. New. 6x0x9. New Textbook, Ships with Tracking
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A$158.08
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