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Multinationals and Europe 1992  Strategies for the Future (International
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Multinationals and Europe 1992 Strategies for the Future (International Business Series) Unknown - 1991

by B. Burgenmeier


From the publisher

1992 will have far-reaching implications for all aspects of business in Europe and the world. However, the effect it will have on multinationals has not, as yet, been explored. They must respond to the new areas of international investment and co-operation that will be opened up by the single market; competitive regulations, pricing policies, distributive networks are just some of the areas that will need to be reviewed. This book presents a review of the critical role multinationals will play in Europe. It extends its focus beyond 1992 to examine both the economic and business strategy frameworks that firms need to develop and maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the strategies of non-European firms with special emphasis on the Japanese companies that are poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed, taking into account the integration already achieved.

Details

  • Title Multinationals and Europe 1992 Strategies for the Future (International Business Series)
  • Author B. Burgenmeier
  • Binding unknown
  • Pages 300
  • Publisher Routledge
  • Date March 1991
  • ISBN 9780415051941
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Multinationals and Europe 1992: Strategies for the Future (International Business Series)
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Multinationals and Europe 1992: Strategies for the Future (International Business Series)

by Beat Bürgenmeier

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Multinationals and Europe 1992 : Strategies for the Future (International Business Series)
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Multinationals and Europe 1992 : Strategies for the Future (International Business Series)

by B. Burgenmeier, J.L. Mucchielli

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Multinationals and Europe in 1992 (International Business Series)
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Multinationals and Europe in 1992 (International Business Series)

by Bürgenmeier, Beat, Mucchielli, Jean-Louis

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Routledge. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Multinationals and Europe 1992 : Strategies for the Future (International Business Series)
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Multinationals and Europe 1992 : Strategies for the Future (International Business Series)

by B. Burgenmeier

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ISBN 10 / ISBN 13
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