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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate
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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century Unknown - 2013 - 1st Edition

by Gonzalez Del Valle Brena, Almudena (Editor), And Balmer, John M. T. (Editor), And Illia, Laura (Editor)


Details

  • Title Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century
  • Author Gonzalez Del Valle Brena, Almudena (Editor), And Balmer, John M. T. (Editor), And Illia, Laura (Editor)
  • Binding unknown
  • Edition number 1st
  • Edition 1
  • Pages 156
  • Language ENG
  • Publisher Routledge
  • Date 2013
  • Features Bibliography, Index
  • ISBN 9780415662093
  • Themes
    • Aspects (Academic): Business Aspects

About the author

John M. T. Balmer is Director of the Marketing Research Group and Professor of Corporate Marketing at Brunel Business School, UK and quondam Professor of Corporate Brand/Identity Management at Bradford School of Management, UK

Laura Illia is Assistant Professor and Academic Director of the Master in Corporate Communication at IE University, Madrid, Spain. She investigated and taught at the University of Cambridge, London School of Economics and the University of Lugano, Switzerland, where she received her PhD

Almudena Gonzlez del Valle Brena is Researcher at Universidad Internacional de la Rioja, Spain and Online Lecturer at IEP in Madrid. She has investigated and taught at IE University, Spain and other private universities in Spain and the UK. She received her PhD from the University of Westminster, UK

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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and...
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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century (Routledge Interpretive Marketing Research)

by Balmer, John M.T. [Editor]; Illia, Laura [Editor]; González del Valle Brena, Almudena [Editor];

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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the Twenty-First Century

by Balmer, John (Edited by)/ Illia, Laura (Edited by)/ González del Valle Brena, Almudena (Edited by)

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Contemporary Perspectives On Corporate Marketing Contemplating Corporate Branding Marketing And...
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Contemporary Perspectives On Corporate Marketing Contemplating Corporate Branding Marketing And Communications In The Twenty First Century (Hb 2013)

by Balmer J.M.T.

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