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Interpretation in Social Life, Social Science, and Marketing
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Interpretation in Social Life, Social Science, and Marketing Hardcover - 2009 - 1st Edition

by John O'Shaughnessy


From the publisher

Includes bibliographical references and index.

Details

  • Title Interpretation in Social Life, Social Science, and Marketing
  • Author John O'Shaughnessy
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 228
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2009
  • Features Bibliography, Index
  • ISBN 9780415777582 / 0415777585
  • Themes
    • Aspects (Academic): Psychological
  • Library of Congress subjects Marketing, Social sciences
  • Library of Congress Catalog Number 2008047606
  • Dewey Decimal Code 153.32

About the author

John O'Shaughnessy is Professor Emeritus at the Graduate School of Business, Columbia University and formerly Senior Associate at the Judge Institute, Cambridge University and is the author or co-author of fourteen books on business topics, including Persuastion in Advertising and The Undermining of Beliefs in the Autonomy and Rationality of Consumers, also published by Routledge.
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Interpretation in Social Life, Social Science, and Marketing
Stock Photo: Cover May Be Different

Interpretation in Social Life, Social Science, and Marketing

by O'Shaughnessy, John (Author)

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New
Binding
Hardcover
ISBN 10 / ISBN 13
9780415777582 / 0415777585
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Exeter, Devon, United Kingdom
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Item Price
A$422.85
A$19.48 shipping to USA

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Description:
Routledge, 2009. Hardcover. New. 1st edition. 227 pages. 9.00x6.25x0.75 inches.
Item Price
A$422.85
A$19.48 shipping to USA