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Services Marketing Management
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Services Marketing Management Paperback - 2006

by Kasper; Van Helsdingen; Gabbott


From the rear cover

In order to deliver excellent service quality it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the student with an overview of services marketing from this clear strategic orientation. It includes:

  • A linked set of five core guiding principles: market orientation, assets and capabilities, characteristics of services and the value concept
  • A new chapter on electronic services
  • Many 'Service Practice' boxes, featuring examples from all over the world
  • End of chapter review questions and practical assignments

Full length case studies at the end of the book, with accompanying exercises

Details

  • Title Services Marketing Management
  • Author Kasper; Van Helsdingen; Gabbott
  • Binding Paperback
  • Edition 2nd Edition
  • Pages 576
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons
  • Date 2006-06-01
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9780470091166 / 0470091169
  • Weight 2.99 lbs (1.36 kg)
  • Dimensions 10.18 x 7.8 x 1.09 in (25.86 x 19.81 x 2.77 cm)
  • Library of Congress subjects Service industries - Marketing - Management, Customer services - Marketing - Management
  • Library of Congress Catalog Number 2005034528
  • Dewey Decimal Code 658.8

Media reviews

Citations

  • Reference and Research Bk News, 02/01/2007, Page 126

About the author

Hans Kasper is Professor of Services and Retail Management at Maastricht University and Director of Etil bv.

Piet van Helsdingen is Lecturer of Services Marketing at the Vrije Universiteit and a management trainer and consultant on service concepts in Amsterdam.

Mark Gabbott is Professor of Marketing, Head of the Department of Marketing and Deputy Dean, Faculty of Business and Economics at Monash University.

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Services Marketing Management: A Strategic Perspective

Services Marketing Management: A Strategic Perspective

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Services Marketing Management: A Strategic Perspective
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Services Marketing Management: A Strategic Perspective

by Kasper, H. et al

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Services Marketing Management: A Strategic Perspective
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Services Marketing Management: A Strategic Perspective

by Kasper, H. et al

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Services Marketing Management Second Edition
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Services Marketing Management Second Edition

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Services Marketing Management Second Edition
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Services Marketing Management
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Services Marketing Management: A Strategic Perspective
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Services Marketing Management: A Strategic Perspective

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Services Marketing Management – A Strategic Perspective 2e
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Services Marketing Management – A Strategic Perspective 2e

by Hans Kasper/ Piet van Helsdingen/ Mark Gabbott

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Services Marketing Management: A Strategic Perspective
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Services Marketing Management: A Strategic Perspective

by Kasper, Hans; van Helsdingen, Piet; Gabbott, Mark

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