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Services Marketing Management Paperback - 2006
by Kasper; Van Helsdingen; Gabbott
From the rear cover
In order to deliver excellent service quality it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the student with an overview of services marketing from this clear strategic orientation. It includes:
- A linked set of five core guiding principles: market orientation, assets and capabilities, characteristics of services and the value concept
- A new chapter on electronic services
- Many 'Service Practice' boxes, featuring examples from all over the world
- End of chapter review questions and practical assignments
Full length case studies at the end of the book, with accompanying exercises
Details
- Title Services Marketing Management
- Author Kasper; Van Helsdingen; Gabbott
- Binding Paperback
- Edition 2nd Edition
- Pages 576
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons
- Date 2006-06-01
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9780470091166 / 0470091169
- Weight 2.99 lbs (1.36 kg)
- Dimensions 10.18 x 7.8 x 1.09 in (25.86 x 19.81 x 2.77 cm)
- Library of Congress subjects Service industries - Marketing - Management, Customer services - Marketing - Management
- Library of Congress Catalog Number 2005034528
- Dewey Decimal Code 658.8
Media reviews
Citations
- Reference and Research Bk News, 02/01/2007, Page 126
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Services Marketing Management: A Strategic Perspective
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John Wiley and Sons, 2006. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780470091166
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John Wiley & Sons, 2006. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780470091166
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Services Marketing Management
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Services Marketing Management: A Strategic Perspective
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Services Marketing Management A Strategic Perspective 2e
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John Wiley & Sons Inc, 2006. Paperback. New. 2nd edition. 554 pages. 10.25x8.00x1.25 inches.
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Services Marketing Management: A Strategic Perspective
by Kasper, Hans; van Helsdingen, Piet; Gabbott, Mark
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