Career Distinction: Stand Out by Building Your Brand Hardcover - 2007 - 1st Edition
by William Arruda; Kirsten Dixson
Top experts reveal the secrets to personal success through branding in this resource that explains the authors proven personal branding process and provides examples of incredibly successful professionals that will help readers not only survive, but thrive, in todays dynamic and ultra-competitive workplace.
From the rear cover
As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional--and you'll do it without having to be someone you're not.
Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers.
In this definitive step-by-step guide, career and personal brand management experts Arruda and Dixson show you how to:
- Brand yourself for career success
- Determine how others perceive you
- Develop your unique value proposition
- Define your target audience
- Tell your brand story
- Express yourself clearly and consistently
- Build and manage your online identity
- Stay on-message and on-brand every day
- Increase your "career karma"
The increasing pace of change in the business world gives you less time than ever to make your professional mark. Career Distinction demonstrates how to express who you are and the value you bring to your organization--branding you as an indispensable, memorable, and unique professional. Success takes more than just hard work; brand yourself and watch your career soar.
Details
- Title Career Distinction: Stand Out by Building Your Brand
- Author William Arruda; Kirsten Dixson
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 224
- Volumes 1
- Language ENG
- Publisher Wiley, Hoboken, N.J
- Date 2007-06-01
- Features Dust Cover, Index, Price on Product - Canadian, Table of Contents
- ISBN 9780470128183 / 0470128186
- Weight 0.87 lbs (0.39 kg)
- Dimensions 9.2 x 6.36 x 0.78 in (23.37 x 16.15 x 1.98 cm)
- Library of Congress subjects Success in business, Career development
- Library of Congress Catalog Number 2006039541
- Dewey Decimal Code 650.14
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