Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison Paperback - 2009 - 2nd Edition
by Joe Calloway
A revised and updated edition of the bestselling no-nonsense guide to beating the competition ("Publisher's Weekly"), this work reveals how extraordinary companies do what they do so well, and offers readers a blueprint for building their own extraordinary business.
From the rear cover
Becoming a Category of One, Second Edition
Joe Calloway's Becoming a Category of One redefined competition with its lessons on how to truly differentiate yourself in a marketplace of sameness. In this revised and updated Second Edition, Calloway rethinks, repositions, and reenergizes that message. A new chapter on "tiebreakers" provides lessons on differentiation from companies like Zappos, Apple Computer, Netflix, Café du Monde, Hyundai, and In-N-Out Burger.
Calloway also includes cutting-edge ideas on the Category of One company of the future from an extraordinary list of guest contributors, including bestselling authors Larry Winget (It's Called Work for a Reason!) and Mark Sanborn (The Fred Factor), Gen-Y expert Jake Greene, Pinnacle Financial Partners CEO Terry Turner, business strategists Randy Pennington and John Spence, branding expert Jack Sims, corporate consultant Chuck Feltz, customer service gurus Scott McKain and John DiJulius, sales and marketing expert Sue Remes, and motivational legend Jim Cathcart.
Praise for Becoming a Category of One
"Shows what it takes to build a brand on something more than just product. This book inspires us to go for greatness and to win by using our hearts as well as our minds."
--Ken Blanchard, coauthor, The One Minute Manager
"Becoming a Category of One will delineate how you can differentiate yourself from others who do what you do, how to become positioned in your marketplace, and how to make your customers love you and need you."
--Jeffrey Gitomer, author, The Little Red Book of Selling
Details
- Title Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
- Author Joe Calloway
- Binding Paperback
- Edition number 2nd
- Edition 2
- Pages 272
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2009-08-01
- Features Index, Price on Product - Canadian, Table of Contents
- ISBN 9780470496350 / 0470496355
- Weight 0.74 lbs (0.34 kg)
- Dimensions 8.96 x 6.08 x 0.73 in (22.76 x 15.44 x 1.85 cm)
- Library of Congress subjects Corporate image, Brand name products
- Library of Congress Catalog Number 2009014323
- Dewey Decimal Code 658.401
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