The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice Hardcover - 2011 - 1st Edition
by Michael C. Sturman (Editor); Jack B. Corgel (Editor); Rohit Verma (Editor)
From the rear cover
This cutting edge and comprehensive book--with contributions from the star faculty of Cornell University's School of Hotel Administration--offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to:
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Develop and manage a multinational career and become a leader in the hospitality industry
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Maximize profits from franchise agreements, management contracts, and leases
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Understand and predict customer choices, and motivate your staff to provide outstanding service
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Manage hospitality businesses and the real estate underlying the businesses
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Control costs, coordinate branding strategy, and manage operations across multiple locations
Details
- Title The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice
- Author Michael C. Sturman (Editor); Jack B. Corgel (Editor); Rohit Verma (Editor)
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 512
- Volumes 1
- Language ENG
- Publisher Wiley, Hoboken
- Date 2011-04-26
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Price on Product - Canadian, Table of Contents
- ISBN 9780470554999 / 0470554991
- Weight 1.6 lbs (0.73 kg)
- Dimensions 9.23 x 6.33 x 1.56 in (23.44 x 16.08 x 3.96 cm)
- Library of Congress subjects Cornell University, Hospitality industry - Study and teaching -
- Library of Congress Catalog Number 2010043313
- Dewey Decimal Code 647.940
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